Deal Sheet: 2026 Ranger XLT

Group 1 Ford of El Paso · El Paso, TX · VIN: 1FTER4GH3TLE35984

Negotiation Guide

Opening Offer

$35,328

Fair Price

$36,828

Walk Away Above

$38,062

• Recent buyers paid ~$2,467 below MSRP

Price Breakdown

Est. Dealer Cost$35,366

Est. Invoice$36,544

Holdback (est.)$1,179

MSRP (Sticker)$39,295

Asking Price$37,795

Markup-$1,500

Est. Dealer Margin on This Car$2,430

Percentile24% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold2368

Avg Markup-$2,467

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory349 vehicles

Avg Markup (All Models)-$2,468

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,790

Price History

Aug 6, 2026$36,795 → $37,795(+$1,000)

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