Deal Sheet: 2026 Ranger XLT

North Central Ford · Richardson, TX · VIN: 1FTER4GH2TLE39394

Negotiation Guide

Opening Offer

$33,503

Fair Price

$35,003

Walk Away Above

$36,237

• Recent buyers paid ~$2,467 below MSRP

Price Breakdown

Est. Dealer Cost$33,723

Est. Invoice$34,847

Holdback (est.)$1,124

MSRP (Sticker)$37,470

Asking Price$35,970

Markup-$1,500

Est. Dealer Margin on This Car$2,247

Percentile24% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold2368

Avg Markup-$2,467

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory258 vehicles

Avg Markup (All Models)-$2,174

Avg Markup (Ranger)-$1,200

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,184

Price History

Aug 6, 2026$34,970 → $35,970(+$1,000)

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