Deal Sheet: 2026 Ranger XLT

Capital Ford of Wilmington · Wilmington, NC · VIN: 1FTER4GH2TLE28394

Negotiation Guide

Opening Offer

$34,853

Fair Price

$36,353

Walk Away Above

$37,587

• Recent buyers paid ~$2,467 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,938

Est. Invoice$36,103

Holdback (est.)$1,165

MSRP (Sticker)$38,820

Asking Price$37,820

Markup-$1,000

Est. Dealer Margin on This Car$2,882

Percentile99% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold2368

Avg Markup-$2,467

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory283 vehicles

Avg Markup (All Models)+$306

Avg Markup (Ranger)-$1,000

% Below MSRP73%

Avg Days to Sell30 days

Avg Sold Markup-$690

Price History

Jul 9, 2026$38,820 → $36,820(-$2,000)

Aug 6, 2026$36,820 → $37,820(+$1,000)

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