Negotiation Guide
Opening Offer
$35,648
Fair Price
$37,148
Walk Away Above
$38,382
- • Recent buyers paid ~$2,467 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,654
Est. Invoice$36,842
Holdback (est.)$1,188
MSRP (Sticker)$39,615
Asking Price$38,115
Markup-$1,500
Est. Dealer Margin on This Car$2,462
Percentile24% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold2368
Avg Markup-$2,467
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory157 vehicles
Avg Markup (All Models)+$1,920
Avg Markup (Ranger)-$1,500
% Below MSRP48%
Avg Days to Sell17 days
Avg Sold Markup-$1,070
Price History
Jul 9, 2026$39,615 → $37,115(-$2,500)
Aug 6, 2026$37,115 → $38,115(+$1,000)
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