Negotiation Guide
Opening Offer
$34,253
Fair Price
$35,753
Walk Away Above
$36,987
- • Recent buyers paid ~$2,467 below MSRP
Price Breakdown
Est. Dealer Cost$34,398
Est. Invoice$35,545
Holdback (est.)$1,147
MSRP (Sticker)$38,220
Asking Price$36,720
Markup-$1,500
Est. Dealer Margin on This Car$2,322
Percentile24% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold2368
Avg Markup-$2,467
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory371 vehicles
Avg Markup (All Models)-$1,930
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,526
Price History
Aug 6, 2026$35,720 → $36,720(+$1,000)
Cheaper Ranger XLT Inventory
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-$2,000$46,74046d
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Jimmy Michel Motors, Inc.Aurora, MO
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Ron Carter FordAlvin, TX
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Joe Myers FordHouston, TX
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Casa FordEl Paso, TX
-$1,500$41,34546d
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