Deal Sheet: 2026 Ranger XLT

Ford of Pleasanton · Pleasanton, TX · VIN: 1FTER4GH1TLE37782

Negotiation Guide

Opening Offer

$36,603

Fair Price

$38,103

Walk Away Above

$39,337

• Recent buyers paid ~$2,467 below MSRP

Price Breakdown

Est. Dealer Cost$36,513

Est. Invoice$37,730

Holdback (est.)$1,217

MSRP (Sticker)$40,570

Asking Price$39,070

Markup-$1,500

Est. Dealer Margin on This Car$2,557

Percentile24% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold2368

Avg Markup-$2,467

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)-$1,904

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,813

Price History

Aug 10, 2026$38,070 → $39,070(+$1,000)

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