Toyota Tacoma Price in Wisconsin
As of October 19, 2026, there are 815 Toyota Tacoma vehicles available at 22 dealerships in Wisconsin. Wisconsin dealers are pricing competitively — the average selling price is $1,828 below MSRP, with 89% of inventory at or under sticker. 20 of 22 dealers are currently pricing below MSRP on average. Prices range from $36,667 to $67,919, with a median of $47,748.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
815
In Stock
-$1,828
Avg Markup
89.2%
At/Below MSRP
$47,748
Median Price
Price range: $36,667 to $67,919.
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Smart Motors Toyota Madison, WI | 51 | -$3,762 | 51 |
| Hesser Toyota Janesville, WI | 29 | -$3,338 | 29 |
| Markquart Toyota Chippewa Falls, WI | 38 | -$3,131 | 38 |
| Rhinelander Toyota Rhinelander, WI | 27 | -$3,053 | 27 |
| Dahl Toyota Sheboygan Sheboygan, WI | 16 | -$3,031 | 15 |
| Kenosha Toyota Kenosha, WI | 86 | -$2,906 | 86 |
| Bergstrom Toyota Oshkosh, WI | 15 | -$2,837 | 15 |
| Heiser Toyota Milwaukee, WI | 31 | -$2,599 | 31 |
| Serra Toyota Milwaukee, WI | 41 | -$2,477 | 41 |
| LeadCar Toyota Wausau Wausau, WI | 22 | -$2,383 | 22 |
| LeadCar Toyota La Crosse La Crosse, WI | 35 | -$2,132 | 34 |
| Le Mieux & Son Toyota Green Bay, WI | 83 | -$1,747 | 83 |
| Wilde Toyota West Allis, WI | 51 | -$1,710 | 35 |
| Kolosso Toyota Appleton, WI | 33 | -$1,361 | 32 |
| East Madison Toyota Madison, WI | 67 | -$968 | 45 |
| Toyota of Brookfield Brookfield, WI | 46 | -$574 | 46 |
| Russ Darrow Toyota West Bend, WI | 25 | -$490 | 25 |
| Marthaler Toyota of Ashland Ashland, WI | 14 | -$143 | 14 |
| Zeigler Toyota of Racine Mount Pleasant, WI | 26 | $0 | 26 |
| Mark Toyota of Plover Plover, WI | 22 | $0 | 22 |
| Kari Toyota Superior, WI | 15 | +$247 | 7 |
| Umansky Toyota Glendale, WI | 42 | +$697 | 3 |