Toyota Tacoma Price in Wisconsin
As of September 4, 2026, there are 489 Toyota Tacoma vehicles available at 22 dealerships in Wisconsin. Wisconsin dealers are pricing competitively — the average selling price is $1,809 below MSRP, with 90% of inventory at or under sticker. 21 of 22 dealers are currently pricing below MSRP on average. Prices range from $36,379 to $61,975, with a median of $46,979.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
489
In Stock
-$1,809
Avg Markup
90.0%
At/Below MSRP
$46,979
Median Price
Price range: $36,379 — $61,975
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Smart Motors Toyota Madison, WI | 28 | -$3,694 | 28 |
| Rhinelander Toyota Rhinelander, WI | 16 | -$3,650 | 16 |
| Toyota of Brookfield Brookfield, WI | 27 | -$3,248 | 26 |
| Hesser Toyota Janesville, WI | 19 | -$3,236 | 19 |
| Heiser Toyota Milwaukee, WI | 27 | -$2,875 | 27 |
| Kenosha Toyota Kenosha, WI | 50 | -$2,869 | 50 |
| Serra Toyota Milwaukee, WI | 25 | -$2,856 | 25 |
| Dahl Toyota Sheboygan Sheboygan, WI | 13 | -$2,839 | 13 |
| Bergstrom Toyota Oshkosh, WI | 13 | -$2,698 | 13 |
| LeadCar Toyota Wausau Wausau, WI | 15 | -$2,388 | 15 |
| Wilde Toyota West Allis, WI | 38 | -$1,981 | 38 |
| Le Mieux & Son Toyota Green Bay, WI | 43 | -$1,546 | 43 |
| Kolosso Toyota Appleton, WI | 20 | -$1,233 | 19 |
| East Madison Toyota Madison, WI | 34 | -$551 | 15 |
| Russ Darrow Toyota West Bend, WI | 15 | -$444 | 15 |
| LeadCar Toyota La Crosse La Crosse, WI | 23 | -$240 | 5 |
| Kari Toyota Superior, WI | 10 | $0 | 10 |
| Marthaler Toyota of Ashland Ashland, WI | 7 | $0 | 7 |
| Markquart Toyota Chippewa Falls, WI | 24 | $0 | 24 |
| Zeigler Toyota of Racine Mount Pleasant, WI | 14 | $0 | 14 |
| Mark Toyota of Plover Plover, WI | 11 | $0 | 11 |
| Umansky Toyota Glendale, WI | 17 | +$1,411 | 7 |