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Pricing posture
Prices above MSRP on some inventory
63% of this dealer's priced Toyota inventory is listed above MSRP — 63 of 100 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
100
Avg Markup
-$610
At/Below MSRP
37
Models
15
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tundra | 22 | 86% | -$3,441 |
| Tacoma | 21 | 14% | +$29 |
| Camry | 13 | 15% | +$95 |
| Corolla | 10 | 30% | +$257 |
| RAV4 | 7 | 43% | +$285 |
| Corolla Cross | 7 | 29% | +$356 |
| 4Runner | 5 | 20% | +$399 |
| Grand Highlander | 4 | 25% | +$374 |
| Sienna | 4 | 50% | +$250 |
| Sequoia | 2 | 0% | +$499 |
| Tacoma Hybrid | 1 | 100% | -$1,686 |
| Land Cruiser | 1 | 0% | +$499 |
| 4Runner Hybrid | 1 | 0% | +$499 |
| Prius | 1 | 0% | +$499 |
| Highlander Hybrid | 1 | 0% | +$499 |
2026 Tacoma
Tacoma TRD Sport 4WD
-$3,192Good Deal
Bronze Oxide
MSRP
$54,604
Advertised
$51,412
West Bend, WI
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 Grand HighlanderGrand Highlander Hybrid Limited AWD | $56,468 | $0 | 13 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $43,034 | $0 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $39,059 | $0 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,648 | $0 | 18 | Oct 21, 2026 |
| 2026 SequoiaSequoia TRD Pro 4WD | $86,010 | $0 | 44 | Oct 19, 2026 |
| 2026 TundraTundra Limited 4WD | $66,679 | $0 | 45 | Oct 19, 2026 |
| 2026 TundraTundra 1794 Edition 4WD | $78,065 | $0 | 45 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Sport 4WD | $43,837 | -$2,707 | 61 | Oct 19, 2026 |
| 2026 TacomaTacoma SR5 4WD | $41,202 | -$2,482 | 24 | Oct 19, 2026 |
| 2026 TacomaTacoma SR5 4WD | $46,023 | $0 | 45 | Oct 19, 2026 |