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Pricing posture
Prices above MSRP on some inventory
67% of this dealer's priced Toyota inventory is listed above MSRP — 251 of 377 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
377
Avg Markup
-$190
At/Below MSRP
126
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 78 | 0% | +$711 |
| Tacoma | 55 | 78% | -$1,078 |
| Camry | 51 | 29% | -$17 |
| Sienna | 38 | 0% | +$750 |
| Corolla Cross | 37 | 41% | -$161 |
| Corolla | 25 | 8% | +$339 |
| Tundra | 23 | 100% | -$3,636 |
| Grand Highlander Hybrid | 20 | 30% | -$14 |
| 4Runner | 14 | 93% | -$792 |
| Highlander Hybrid | 8 | 0% | +$773 |
| Grand Highlander | 5 | 0% | +$399 |
| Tacoma Hybrid | 5 | 80% | -$1,193 |
| Sequoia | 4 | 25% | -$950 |
| GR86 | 4 | 0% | +$399 |
| 4Runner Hybrid | 3 | 33% | +$232 |
| Prius | 3 | 67% | -$657 |
| Land Cruiser | 2 | 50% | -$1,203 |
| GR Corolla | 1 | 0% | +$399 |
| Highlander | 1 | 0% | +$399 |
2026 Tacoma
Tacoma TRD Sport 4WD
-$2,989Good Deal
Supersonic Red
MSRP
$55,554
Advertised
$52,565
Madison, WI
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 GR CorollaGR Corolla Premium Plus DAT AWD | $47,574 | -$2,195 | 182 | Oct 21, 2026 |
| 2026 SiennaSienna Woodland Edition AWD | $54,359 | +$399 | 21 | Oct 21, 2026 |
| 2026 Corolla CrossCorolla Cross LE AWD | $30,419 | -$715 | 34 | Oct 21, 2026 |
| 2026 Corolla CrossCorolla Cross XLE AWD | $36,803 | +$399 | 33 | Oct 21, 2026 |
| 2026 Corolla CrossCorolla Cross XLE AWD | $33,804 | -$1,220 | 35 | Oct 21, 2026 |
| 2026 Grand HighlanderGrand Highlander Platinum AWD | $60,720 | +$399 | 18 | Oct 21, 2026 |
| 2026 RAV4RAV4 Woodland AWD | $42,919 | +$399 | 20 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,973 | +$399 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,973 | +$399 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 Woodland AWD | $43,434 | +$399 | 47 | Oct 21, 2026 |