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Serra Toyota

Milwaukee, WI

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Pricing posture

Does not price above MSRP

1% of this dealer's priced Toyota inventory is listed above MSRP — 1 of 181 vehicles.

Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.

Vehicles

219

Avg Markup

-$1,395

At/Below MSRP

218

Models

26

Pricing by Model

ModelCountAt/Below MSRPAvg Markup
Tacoma38100%-$2,503
RAV42997%+$9
Corolla25100%-$484
Tundra25100%-$3,461
Corolla Cross16100%-$344
Camry15100%-$2,371
Sienna13100%-$308
Grand Highlander Hybrid8100%$0
4Runner6100%-$1,667
RAV4 Plug-in Hybrid6100%$0
Sequoia6100%-$1,500
Tundra i-FORCE MAX5100%-$3,084
bZ Woodland4100%-$1,857
Corolla Hatchback3100%-$466
Tacoma Hybrid3100%-$2,546
Land Cruiser3100%-$667
Crown2100%-$1,918
4Runner Hybrid2100%$0
bZ2100%-$1,774
Crown Signia2100%-$1,000
Highlander Hybrid1100%$0
Grand Highlander1100%$0
GR861100%$0
Prius Plug-in Hybrid1100%-$1,306
Prius1100%-$1,861
C-HR1100%-$1,592

Recently Left the Lot

VehicleLast advertisedMarkupDays ListedLeft listings
2027 Grand HighlanderGrand Highlander XLE AWD$51,768$033Nov 10, 2026
2027 Grand HighlanderGrand Highlander Platinum AWD$59,413$034Nov 10, 2026
2027 Grand HighlanderGrand Highlander XLE AWD$49,488$034Nov 10, 2026
2026 Grand HighlanderGrand Highlander XLE AWD$51,368$05Nov 10, 2026
2027 Grand HighlanderGrand Highlander XLE AWD$50,188$03Nov 10, 2026
2027 RAV4RAV4 XSE AWD$46,101$03Nov 10, 2026
2026 RAV4RAV4 XSE AWD$45,189$03Nov 10, 2026
2026 RAV4RAV4 XSE AWD$45,189$03Nov 10, 2026
2026 RAV4RAV4 XLE Premium AWD$40,869$025Nov 10, 2026
2026 RAV4RAV4 XLE Premium AWD$40,349$025Nov 10, 2026