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Pricing posture
Prices above MSRP on some inventory
79% of this dealer's priced Toyota inventory is listed above MSRP — 324 of 412 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
412
Avg Markup
-$359
At/Below MSRP
88
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 88 | 0% | +$399 |
| Sienna | 48 | 4% | +$254 |
| Camry | 48 | 15% | +$37 |
| Tundra | 46 | 65% | -$2,552 |
| Tacoma | 46 | 67% | -$1,682 |
| Corolla | 31 | 19% | +$104 |
| Corolla Cross | 22 | 5% | +$443 |
| Grand Highlander Hybrid | 18 | 0% | +$412 |
| 4Runner | 11 | 18% | -$234 |
| Highlander Hybrid | 10 | 0% | +$399 |
| Grand Highlander | 7 | 0% | +$748 |
| Prius | 7 | 14% | +$131 |
| Sequoia | 6 | 83% | -$5,185 |
| Tacoma Hybrid | 6 | 0% | +$399 |
| 4Runner Hybrid | 5 | 0% | +$399 |
| GR Corolla | 5 | 40% | -$647 |
| GR86 | 3 | 0% | +$399 |
| Land Cruiser | 3 | 33% | -$753 |
| Highlander | 2 | 0% | +$399 |
2026 Tacoma
Tacoma TRD Sport 4WD
-$3,425Good Deal
Mudbath
MSRP
$55,413
Advertised
$51,988
West Allis, WI
Hold
2027 Land Cruiser
Land Cruiser FT4WD
-$3,056Good Deal
Ice Cap
MSRP
$69,203
Advertised
$66,147
West Allis, WI
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 CorollaCorolla Hybrid SE AWD | $33,317 | +$399 | 14 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $46,468 | +$399 | 42 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $39,208 | +$399 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $45,908 | +$399 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $43,503 | +$399 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $43,183 | +$399 | 13 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,708 | +$399 | 14 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $41,168 | +$399 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $48,958 | +$399 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $40,257 | +$399 | 14 | Oct 21, 2026 |