Toyota Tacoma Price in Madison, WI

As of August 7, 2026, there are 56 Toyota Tacoma vehicles available at 2 dealerships in Madison, WI. Local dealers are pricing competitively — the average selling price is $2,065 below MSRP, with 73% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $37,423 to $56,608, with a median of $47,588.

Across Wisconsin (524 listings) the average is $1,757 below MSRP (93% at/below MSRP) — Madison is priced about $309 cheaper than Wisconsin as a whole. See the Tacoma in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.