Toyota Tacoma Price in Madison, WI

As of September 21, 2026, there are 67 Toyota Tacoma vehicles available at 2 dealerships in Madison, WI. Local dealers are pricing competitively — the average selling price is $1,685 below MSRP, with 60% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $41,386 to $56,727, with a median of $49,518.

Across Wisconsin (517 listings) the average is $1,688 below MSRP (85% at/below MSRP) — Madison is roughly in line with the statewide average. See the Tacoma in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.