Toyota Tacoma Price in Madison, WI
As of November 5, 2026, there are 91 Toyota Tacoma vehicles available at 2 dealerships in Madison, WI. Local dealers are pricing competitively — the average selling price is $2,644 below MSRP, with 96% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $37,982 to $57,499, with a median of $49,978.
Across Wisconsin (617 listings) the average is $2,031 below MSRP (87% at/below MSRP) — Madison is priced about $613 cheaper than Wisconsin as a whole. See the Tacoma in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
91
In Stock
-$2,644
Avg Markup
95.6%
At/Below MSRP
$49,978
Median Price
Price range: $37,982 to $57,499.
Dealers in Madison
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Smart Motors Toyota Madison, WI | 42 | -$3,626 | 42 |
| East Madison Toyota Madison, WI | 49 | -$1,802 | 45 |