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Pricing posture
Does not price above MSRP
2% of this dealer's priced Toyota inventory is listed above MSRP — 5 of 314 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
314
Avg Markup
-$597
At/Below MSRP
309
Models
18
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 55 | 98% | +$3 |
| Tacoma | 40 | 100% | -$1,894 |
| Sienna | 32 | 97% | +$8 |
| Camry | 31 | 97% | -$367 |
| Tundra | 29 | 100% | -$2,446 |
| Corolla | 25 | 100% | -$220 |
| Corolla Cross | 23 | 100% | -$84 |
| Grand Highlander Hybrid | 20 | 95% | +$80 |
| 4Runner | 14 | 100% | $0 |
| 4Runner Hybrid | 9 | 100% | $0 |
| Grand Highlander | 8 | 100% | $0 |
| Highlander Hybrid | 6 | 100% | $0 |
| Land Cruiser | 6 | 100% | $0 |
| Sequoia | 5 | 100% | -$2,192 |
| GR Corolla | 4 | 75% | -$639 |
| Tacoma Hybrid | 4 | 100% | -$2,213 |
| Prius | 2 | 100% | $0 |
| GR86 | 1 | 100% | -$1,666 |
2027 Tacoma
Tacoma Limited 4WD
-$3,595Good Deal
Heritage Blue
MSRP
$57,764
Advertised
$54,169
Brookfield, WI
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 RAV4RAV4 SE AWD | $40,018 | $0 | 11 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $43,691 | $0 | 14 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,309 | $0 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $39,984 | $0 | 14 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,399 | $0 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $45,834 | $0 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,309 | $0 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $40,297 | $0 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $40,018 | +$359 | 11 | Oct 21, 2026 |
| 2026 CamryCamry XSE AWD | $44,224 | $0 | 12 | Oct 21, 2026 |