Toyota RAV4 Price in Madison, WI
As of September 21, 2026, there are 57 Toyota RAV4 vehicles available at 2 dealerships in Madison, WI. Expect an average markup of $727 over MSRP in Madison, though 12% of listings are still at or below sticker price. 1 of 2 dealers are currently pricing below MSRP on average. Prices range from $35,898 to $47,546, with a median of $43,303.
Across Wisconsin (599 listings) the average is $216 over MSRP (60% at/below MSRP) — Madison is priced about $511 higher than Wisconsin as a whole. See the RAV4 in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
57
In Stock
+$727
Avg Markup
12.3%
At/Below MSRP
$43,303
Median Price
Price range: $35,898 to $47,546.
Dealers in Madison
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Smart Motors Toyota Madison, WI | 7 | $0 | 7 |
| East Madison Toyota Madison, WI | 50 | +$829 | 0 |