Toyota RAV4 Price in Madison, WI

As of November 5, 2026, there are 77 Toyota RAV4 vehicles available at 2 dealerships in Madison, WI. Expect an average markup of $541 over MSRP in Madison, though 34% of listings are still at or below sticker price. 1 of 2 dealers are currently pricing below MSRP on average. Prices range from $35,613 to $50,760, with a median of $42,973.

Across Wisconsin (653 listings) the average is $160 over MSRP (60% at/below MSRP) — Madison is priced about $381 higher than Wisconsin as a whole. See the RAV4 in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.