Toyota RAV4 Price in Madison, WI
As of August 7, 2026, there are 62 Toyota RAV4 vehicles available at 2 dealerships in Madison, WI. Expect an average markup of $1,528 over MSRP in Madison, though 13% of listings are still at or below sticker price. 1 of 2 dealers are currently pricing below MSRP on average. Prices range from $36,756 to $49,363, with a median of $43,820.
Across Wisconsin (678 listings) the average is $182 over MSRP (80% at/below MSRP) — Madison is priced about $1,346 higher than Wisconsin as a whole. See the RAV4 in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
62
In Stock
+$1,528
Avg Markup
12.9%
At/Below MSRP
$43,820
Median Price
Price range: $36,756 — $49,363
Dealers in Madison
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Smart Motors Toyota Madison, WI | 8 | $0 | 8 |
| East Madison Toyota Madison, WI | 54 | +$1,754 | 0 |