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Pricing posture
Prices above MSRP on some inventory
32% of this dealer's priced Toyota inventory is listed above MSRP — 174 of 548 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
548
Avg Markup
+$334
At/Below MSRP
374
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Camry | 84 | 80% | +$202 |
| Corolla | 84 | 75% | +$250 |
| Tacoma | 79 | 52% | +$518 |
| RAV4 | 75 | 69% | +$317 |
| Tundra | 48 | 27% | +$810 |
| Corolla Cross | 32 | 66% | +$343 |
| Grand Highlander | 31 | 90% | +$97 |
| 4Runner | 24 | 67% | +$333 |
| Grand Highlander Hybrid | 22 | 91% | +$109 |
| Sienna | 19 | 84% | +$158 |
| Sequoia | 17 | 71% | +$379 |
| 4Runner Hybrid | 7 | 100% | $0 |
| Highlander Hybrid | 7 | 100% | $0 |
| Tacoma Hybrid | 7 | 0% | +$998 |
| Land Cruiser | 3 | 100% | $0 |
| Highlander | 3 | 100% | $0 |
| Prius | 3 | 67% | +$333 |
| GR Corolla | 2 | 100% | $0 |
| GR86 | 1 | 100% | $0 |
2026 RAV4
RAV4 Limited AWD
$0Good Deal
Wind Chill Pearl
MSRP
$47,534
Advertised
$47,534
Jacksonville, FL
Hold
2026 RAV4
RAV4 XLE Premium FWD
$0Good Deal
Wind Chill Pearl
MSRP
$41,261
Advertised
$41,261
Jacksonville, FL
2026 RAV4
RAV4 XLE Premium FWD
$0Good Deal
Wind Chill Pearl
MSRP
$40,892
Advertised
$40,892
Jacksonville, FL
2026 RAV4
RAV4 XLE Premium FWD
$0Good Deal
Ruby Flare Pearl
MSRP
$40,892
Advertised
$40,892
Jacksonville, FL
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 PriusPrius XLE FWD | $36,814 | $0 | 49 | Oct 21, 2026 |
| 2026 Corolla CrossCorolla Cross XLE FWD | $33,730 | $0 | 13 | Oct 21, 2026 |
| 2026 CorollaCorolla SE FWD | $27,709 | $0 | 57 | Oct 21, 2026 |
| 2027 CorollaCorolla LE FWD | $25,469 | $0 | 45 | Oct 21, 2026 |
| 2026 HighlanderHighlander Limited AWD | $53,494 | $0 | 20 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE FWD | $34,952 | $0 | 22 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE FWD | $33,664 | $0 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $47,765 | $0 | 33 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $40,786 | $0 | 18 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE AWD | $38,107 | $0 | 18 | Oct 21, 2026 |