Toyota RAV4 Price in Jacksonville, FL
As of August 8, 2026, there are 128 Toyota RAV4 vehicles available at 4 dealerships in Jacksonville, FL. Local dealers are pricing competitively — the average selling price is $0 at MSRP, with 99% of inventory at or under sticker. 3 of 4 dealers are currently pricing below MSRP on average. Prices range from $33,495 to $50,022, with a median of $41,589.
Across Florida (2,668 listings) the average is $301 over MSRP (73% at/below MSRP) — Jacksonville is priced about $301 cheaper than Florida as a whole. See the RAV4 in Florida overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
128
In Stock
+$0
Avg Markup
99.2%
At/Below MSRP
$41,589
Median Price
Price range: $33,495 — $50,022
Dealers in Jacksonville
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Arlington Toyota Jacksonville, FL | 37 | $0 | 37 |
| Coggin Toyota at the Avenues Jacksonville, FL | 47 | $0 | 47 |
| Butler Toyota Jacksonville Jacksonville, FL | 19 | $0 | 19 |
| Keith Pierson Toyota Jacksonville, FL | 25 | +$1 | 24 |