Toyota RAV4 Price in Jacksonville, FL

As of November 10, 2026, there are 176 Toyota RAV4 vehicles available at 4 dealerships in Jacksonville, FL. Expect an average markup of $58 over MSRP in Jacksonville, though 96% of listings are still at or below sticker price. 2 of 4 dealers are currently pricing below MSRP on average. Prices range from $33,495 to $50,032, with a median of $40,417.

Across Florida (3,488 listings) the average is $600 over MSRP (57% at/below MSRP) — Jacksonville is priced about $542 cheaper than Florida as a whole. See the RAV4 in Florida overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.