Toyota RAV4 Price in Jacksonville, FL
As of September 22, 2026, there are 165 Toyota RAV4 vehicles available at 4 dealerships in Jacksonville, FL. Expect an average markup of $10 over MSRP in Jacksonville, though 97% of listings are still at or below sticker price. 3 of 4 dealers are currently pricing below MSRP on average. Prices range from $33,495 to $50,111, with a median of $40,786.
Across Florida (3,239 listings) the average is $382 over MSRP (67% at/below MSRP) — Jacksonville is priced about $372 cheaper than Florida as a whole. See the RAV4 in Florida overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
165
In Stock
+$10
Avg Markup
97.0%
At/Below MSRP
$40,786
Median Price
Price range: $33,495 to $50,111.
Dealers in Jacksonville
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Coggin Toyota at the Avenues Jacksonville, FL | 72 | $0 | 72 |
| Arlington Toyota Jacksonville, FL | 46 | $0 | 46 |
| Butler Toyota Jacksonville Jacksonville, FL | 20 | $0 | 20 |
| Keith Pierson Toyota Jacksonville, FL | 27 | +$58 | 22 |