Toyota Highlander Hybrid Markup by State
Average dealer markup over MSRP on the Highlander Hybrid in every state, ranked cheapest first across 1,744 active listings. Updated daily.
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | Texas | 83 | -$257 | $58,379 | 61.4% | View → |
| 2 | New Mexico | 14 | -$242 | $55,145 | 85.7% | View → |
| 3 | Arkansas | 8 | -$223 | $57,778 | 75% | View → |
| 4 | Florida | 36 | -$202 | $57,274 | 63.9% | View → |
| 5 | Idaho | 18 | -$179 | $58,692 | 72.2% | View → |
| 6 | Connecticut | 25 | -$147 | $58,173 | 88% | View → |
| 7 | Oregon | 47 | -$82 | $58,997 | 87.2% | View → |
| 8 | Wyoming | 8 | -$68 | $55,840 | 87.5% | View → |
| 9 | Vermont | 7 | -$2 | $53,649 | 57.1% | View → |
| 10 | Nebraska | 8 | $0 | $58,677 | 100% | View → |
| 11 | Utah | 9 | $0 | $58,753 | 100% | View → |
| 12 | Indiana | 24 | +$7 | $59,678 | 79.2% | View → |
| 13 | Missouri | 26 | +$15 | $58,515 | 92.3% | View → |
| 14 | Kansas | 13 | +$46 | $58,133 | 92.3% | View → |
| 15 | North Dakota | 5 | +$60 | $55,668 | 80% | View → |
| 16 | Montana | 10 | +$61 | $59,257 | 60% | View → |
| 17 | Ohio | 12 | +$66 | $58,892 | 83.3% | View → |
| 18 | Alabama | 5 | +$100 | $57,050 | 80% | View → |
| 19 | Louisiana | 11 | +$114 | $58,655 | 72.7% | View → |
| 20 | West Virginia | 12 | +$115 | $59,327 | 83.3% | View → |
| 21 | Wisconsin | 16 | +$120 | $58,725 | 75% | View → |
| 22 | Maryland | 25 | +$152 | $58,298 | 76% | View → |
| 23 | Iowa | 7 | +$214 | $58,133 | 71.4% | View → |
| 24 | Michigan | 12 | +$231 | $58,842 | 50% | View → |
| 25 | Minnesota | 11 | +$236 | $58,298 | 45.5% | View → |
| 26 | Massachusetts | 46 | +$259 | $57,749 | 71.7% | View → |
| 27 | Pennsylvania | 51 | +$271 | $58,263 | 51% | View → |
| 28 | Colorado | 14 | +$273 | $59,009 | 64.3% | View → |
| 29 | Illinois | 32 | +$288 | $58,203 | 62.5% | View → |
| 30 | Rhode Island | 8 | +$297 | $58,143 | 37.5% | View → |
| 31 | New Hampshire | 17 | +$299 | $57,913 | 47.1% | View → |
| 32 | Mississippi | 7 | +$310 | $58,092 | 57.1% | View → |
| 33 | Alaska | 8 | +$323 | $59,003 | 50% | View → |
| 34 | Virginia | 28 | +$327 | $58,660 | 64.3% | View → |
| 35 | New York | 90 | +$388 | $58,015 | 54.4% | View → |
| 36 | Maine | 14 | +$470 | $56,071 | 28.6% | View → |
| 37 | Georgia | 5 | +$558 | $53,949 | 20% | View → |
| 38 | New Jersey | 47 | +$572 | $58,828 | 40.4% | View → |
| 39 | Kentucky | 7 | +$639 | $59,242 | 71.4% | View → |
| 40 | Washington | 58 | +$696 | $59,034 | 55.2% | View → |
| 41 | Tennessee | 8 | +$734 | $56,622 | 37.5% | View → |
| 42 | California | 392 | +$838 | $58,118 | 40.1% | View → |
| 43 | Oklahoma | 8 | +$934 | $59,029 | 37.5% | View → |
| 44 | North Carolina | 9 | +$957 | $57,218 | 44.4% | View → |
| 45 | Arizona | 26 | +$975 | $58,264 | 42.3% | View → |
| 46 | Nevada | 9 | +$1,463 | $58,997 | 44.4% | View → |
The short version
Dealer markup on the Highlander Hybrid varies a lot by state. Right now the cheapest state to buy is Texas, where the average listing runs -$257 versus MSRP — compared with a national average of +$357. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: Highlander Hybrid market overview · cheapest Highlander Hybrid listings · dealer markups explained