Toyota Highlander Hybrid Markup by State
Average dealer markup over MSRP on the Highlander Hybrid in every state, ranked cheapest first across 1,536 active listings. Updated daily.
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | Idaho | 14 | -$185 | $58,872 | 78.6% | View → |
| 2 | New Mexico | 11 | -$118 | $57,358 | 72.7% | View → |
| 3 | Vermont | 9 | -$77 | $58,962 | 44.4% | View → |
| 4 | Kentucky | 11 | -$68 | $59,242 | 90.9% | View → |
| 5 | West Virginia | 8 | -$63 | $59,027 | 100% | View → |
| 6 | Indiana | 18 | -$8 | $58,351 | 88.9% | View → |
| 7 | South Carolina | 12 | $0 | $58,798 | 100% | View → |
| 8 | Iowa | 7 | $0 | $58,133 | 100% | View → |
| 9 | Missouri | 23 | +$17 | $58,767 | 82.6% | View → |
| 10 | Oregon | 35 | +$34 | $58,962 | 82.9% | View → |
| 11 | Michigan | 18 | +$40 | $58,736 | 61.1% | View → |
| 12 | Wisconsin | 7 | +$43 | $58,892 | 85.7% | View → |
| 13 | Connecticut | 16 | +$49 | $58,178 | 81.3% | View → |
| 14 | Colorado | 15 | +$113 | $58,922 | 73.3% | View → |
| 15 | Illinois | 23 | +$131 | $58,133 | 52.2% | View → |
| 16 | Rhode Island | 5 | +$168 | $52,762 | 60% | View → |
| 17 | Kansas | 7 | +$171 | $58,134 | 71.4% | View → |
| 18 | Florida | 54 | +$177 | $57,708 | 79.6% | View → |
| 19 | New Hampshire | 9 | +$177 | $58,133 | 66.7% | View → |
| 20 | Pennsylvania | 62 | +$183 | $58,540 | 61.3% | View → |
| 21 | Montana | 7 | +$199 | $58,997 | 42.9% | View → |
| 22 | Texas | 29 | +$211 | $58,755 | 58.6% | View → |
| 23 | Massachusetts | 47 | +$231 | $58,133 | 53.2% | View → |
| 24 | North Carolina | 22 | +$293 | $56,986 | 81.8% | View → |
| 25 | Georgia | 22 | +$294 | $58,149 | 77.3% | View → |
| 26 | Virginia | 35 | +$298 | $58,892 | 62.9% | View → |
| 27 | Ohio | 18 | +$308 | $58,750 | 61.1% | View → |
| 28 | Maryland | 35 | +$320 | $58,806 | 60% | View → |
| 29 | Alabama | 13 | +$369 | $59,143 | 69.2% | View → |
| 30 | New York | 59 | +$379 | $58,223 | 47.5% | View → |
| 31 | Arizona | 16 | +$454 | $59,186 | 43.8% | View → |
| 32 | Alaska | 5 | +$457 | $59,901 | 40% | View → |
| 33 | Maine | 11 | +$524 | $52,472 | 45.5% | View → |
| 34 | New Jersey | 25 | +$554 | $58,978 | 48% | View → |
| 35 | Washington | 62 | +$651 | $59,347 | 40.3% | View → |
| 36 | California | 262 | +$811 | $58,255 | 39.3% | View → |
| 37 | Tennessee | 14 | +$1,629 | $60,271 | 21.4% | View → |
| 38 | Nevada | 10 | +$1,856 | $59,933 | 20% | View → |
The short version
Dealer markup on the Highlander Hybrid varies a lot by state. Right now the cheapest state to buy is Idaho, where the average listing runs -$185 versus MSRP — compared with a national average of +$393. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: Highlander Hybrid market overview · cheapest Highlander Hybrid listings · dealer markups explained