Toyota Highlander Hybrid Price in Wisconsin
As of October 19, 2026, there are 91 Toyota Highlander Hybrid vehicles available at 20 dealerships in Wisconsin. Expect an average markup of $206 over MSRP in Wisconsin, though 56% of listings are still at or below sticker price. 9 of 20 dealers are currently pricing below MSRP on average. Prices range from $51,213 to $61,514, with a median of $58,582.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
91
In Stock
+$206
Avg Markup
56.0%
At/Below MSRP
$58,582
Median Price
Price range: $51,213 to $61,514.
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Kenosha Toyota Kenosha, WI | 10 | $0 | 10 |
| Le Mieux & Son Toyota Green Bay, WI | 6 | $0 | 6 |
| Heiser Toyota Milwaukee, WI | 6 | $0 | 6 |
| Toyota of Brookfield Brookfield, WI | 6 | $0 | 6 |
| Smart Motors Toyota Madison, WI | 6 | $0 | 6 |
| Mark Toyota of Plover Plover, WI | 4 | $0 | 4 |
| Hesser Toyota Janesville, WI | 3 | $0 | 3 |
| Zeigler Toyota of Racine Mount Pleasant, WI | 2 | $0 | 2 |
| Russ Darrow Toyota West Bend, WI | 1 | $0 | 1 |
| Markquart Toyota Chippewa Falls, WI | 5 | +$79 | 4 |
| Serra Toyota Milwaukee, WI | 2 | +$130 | 1 |
| Dahl Toyota Sheboygan Sheboygan, WI | 3 | +$232 | 0 |
| Kolosso Toyota Appleton, WI | 5 | +$299 | 0 |
| LeadCar Toyota La Crosse La Crosse, WI | 1 | +$299 | 0 |
| Kari Toyota Superior, WI | 5 | +$327 | 2 |
| Wilde Toyota West Allis, WI | 10 | +$399 | 0 |
| Bergstrom Toyota Oshkosh, WI | 2 | +$399 | 0 |
| Rhinelander Toyota Rhinelander, WI | 2 | +$459 | 0 |
| Umansky Toyota Glendale, WI | 5 | +$499 | 0 |
| East Madison Toyota Madison, WI | 7 | +$826 | 0 |