Subaru Ascent Price in California
As of September 29, 2026, there are 592 Subaru Ascent vehicles available at 54 dealerships in California. California dealers are pricing competitively — the average selling price is $1,002 below MSRP, with 65% of inventory at or under sticker. 39 of 54 dealers are currently pricing below MSRP on average. Prices range from $39,854 to $58,594, with a median of $50,524.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
592
In Stock
-$1,002
Avg Markup
65.0%
At/Below MSRP
$50,524
Median Price
Price range: $39,854 to $58,594.
Dealers in California
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Downtown Subaru Oakland, CA | 2 | -$4,898 | 2 |
| Hansel Subaru Santa Rosa, CA | 10 | -$4,200 | 10 |
| Subaru of Sonora Sonora, CA | 5 | -$3,654 | 5 |
| DCH Subaru of Riverside Riverside, CA | 11 | -$3,547 | 11 |
| Santa Cruz Subaru Capitola, CA | 6 | -$3,537 | 6 |
| Elk Grove Subaru Elk Grove, CA | 10 | -$3,446 | 10 |
| Trust Antelope Valley Subaru Lancaster, CA | 17 | -$3,196 | 17 |
| Frank's Irvine Subaru Lake Forest, CA | 13 | -$3,077 | 13 |
| Jerry Seiner Subaru Valencia, CA | 8 | -$2,943 | 7 |
| Hanlees Subaru Napa, CA | 8 | -$2,840 | 7 |
| Shingle Springs Subaru Shingle Springs, CA | 24 | -$2,653 | 24 |
| DCH Subaru of Thousand Oaks Thousand Oaks, CA | 11 | -$2,649 | 11 |
| Premier Subaru of Fremont Fremont, CA | 13 | -$2,030 | 11 |
| Sierra Subaru of Monrovia Monrovia, CA | 8 | -$1,875 | 8 |
| Fairfield Subaru Fairfield, CA | 6 | -$1,805 | 6 |
| Maita Subaru Sacramento, CA | 16 | -$1,631 | 11 |
| Marin Subaru San Rafael, CA | 2 | -$1,415 | 1 |
| Kirby Subaru of Ventura Ventura, CA | 12 | -$1,333 | 12 |
| Subaru of Ontario Ontario, CA | 16 | -$1,310 | 16 |
| Sangera Subaru Bakersfield, CA | 16 | -$1,250 | 16 |
| Hello Subaru of Temecula Temecula, CA | 8 | -$1,208 | 4 |
| Spreen Subaru San Bernardino, CA | 19 | -$1,178 | 16 |
| Cypress Coast Subaru Seaside, CA | 6 | -$1,083 | 6 |
| Timmons Subaru Long Beach, CA | 28 | -$1,071 | 28 |
| Lithia Subaru of Fresno Fresno, CA | 17 | -$1,064 | 17 |
| Modesto Subaru Modesto, CA | 26 | -$923 | 26 |
| Puente Hills Subaru City of Industry, CA | 13 | -$801 | 7 |
| Subaru of Chico Chico, CA | 3 | -$730 | 1 |
| Putnam Subaru Burlingame, CA | 6 | -$652 | 6 |
| Capitol Subaru San Jose, CA | 15 | -$594 | 9 |
| Albany Subaru Albany, CA | 7 | -$201 | 1 |
| Diablo Subaru of Walnut Creek Walnut Creek, CA | 13 | -$85 | 2 |
| AutoNation Subaru Roseville Roseville, CA | 16 | $0 | 16 |
| Subaru of Glendale Glendale, CA | 12 | $0 | 12 |
| Subaru of Hayward Hayward, CA | 9 | $0 | 9 |
| Palm Springs Subaru Cathedral City, CA | 7 | $0 | 7 |
| Gold Rush Subaru Auburn, CA | 6 | $0 | 6 |
| Summit Subaru El Cajon El Cajon, CA | 4 | $0 | 4 |
| Serramonte Subaru Colma, CA | 3 | $0 | 1 |
| AutoNation Subaru Carlsbad Carlsbad, CA | 14 | +$85 | 0 |
| Subaru Pacific Hawthorne, CA | 11 | +$85 | 0 |
| Ocean Subaru of Fullerton Fullerton, CA | 10 | +$85 | 0 |
| Subaru of San Luis Obispo San Luis Obispo, CA | 7 | +$85 | 0 |
| Subaru Orange Coast Santa Ana, CA | 6 | +$85 | 0 |
| Ken Fowler Subaru Ukiah, CA | 4 | +$85 | 0 |
| McCrea Subaru Eureka, CA | 2 | +$85 | 0 |
| Subaru Sherman Oaks Van Nuys, CA | 22 | +$122 | 0 |
| Kearny Mesa Subaru San Diego, CA | 14 | +$122 | 0 |
| Santa Monica Subaru Santa Monica, CA | 14 | +$122 | 0 |
| Sutherlin Subaru Huntington Beach Huntington Beach, CA | 13 | +$122 | 0 |
| Dalton Subaru National City National City, CA | 9 | +$122 | 0 |
| Stevens Creek Subaru Santa Clara, CA | 16 | +$322 | 0 |
| Redding Subaru Redding, CA | 12 | +$3,617 | 0 |
| Livermore Subaru Livermore, CA | 6 | +$3,995 | 0 |