Subaru Ascent Price in California
As of November 14, 2026, there are 518 Subaru Ascent vehicles available at 54 dealerships in California. California dealers are pricing competitively — the average selling price is $1,166 below MSRP, with 63% of inventory at or under sticker. 44 of 54 dealers are currently pricing below MSRP on average. Prices range from $38,107 to $57,764, with a median of $50,628.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
518
In Stock
-$1,166
Avg Markup
62.5%
At/Below MSRP
$50,628
Median Price
Price range: $38,107 to $57,764.
Dealers in California
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Shingle Springs Subaru Shingle Springs, CA | 14 | -$5,592 | 11 |
| Kearny Mesa Subaru San Diego, CA | 8 | -$4,878 | 8 |
| Hanlees Subaru Napa, CA | 5 | -$4,444 | 4 |
| Fairfield Subaru Fairfield, CA | 5 | -$4,000 | 5 |
| Timmons Subaru Long Beach, CA | 34 | -$3,931 | 34 |
| Subaru of Sonora Sonora, CA | 6 | -$3,827 | 6 |
| Downtown Subaru Oakland, CA | 2 | -$3,779 | 2 |
| Trust Antelope Valley Subaru Lancaster, CA | 12 | -$3,746 | 12 |
| DCH Subaru of Riverside Riverside, CA | 11 | -$3,386 | 11 |
| Elk Grove Subaru Elk Grove, CA | 6 | -$2,914 | 6 |
| Hansel Subaru Santa Rosa, CA | 5 | -$2,400 | 5 |
| Putnam Subaru Burlingame, CA | 6 | -$2,333 | 6 |
| Jerry Seiner Subaru Valencia, CA | 9 | -$2,081 | 5 |
| Maita Subaru Sacramento, CA | 13 | -$1,964 | 7 |
| Gold Rush Subaru Auburn, CA | 6 | -$1,745 | 6 |
| Sutherlin Subaru Huntington Beach Huntington Beach, CA | 8 | -$1,595 | 4 |
| Marin Subaru San Rafael, CA | 2 | -$1,478 | 2 |
| Premier Subaru of Fremont Fremont, CA | 7 | -$1,307 | 5 |
| Ken Fowler Subaru Ukiah, CA | 8 | -$1,248 | 3 |
| Sierra Subaru of Monrovia Monrovia, CA | 12 | -$878 | 4 |
| Cypress Coast Subaru Seaside, CA | 7 | -$872 | 7 |
| Subaru of Hayward Hayward, CA | 9 | -$736 | 3 |
| Palm Springs Subaru Cathedral City, CA | 5 | -$700 | 5 |
| Puente Hills Subaru City of Industry, CA | 10 | -$658 | 6 |
| Lithia Subaru of Fresno Fresno, CA | 17 | -$644 | 17 |
| Dalton Subaru National City National City, CA | 6 | -$634 | 1 |
| Livermore Subaru Livermore, CA | 6 | -$583 | 6 |
| Hello Subaru of Temecula Temecula, CA | 12 | -$532 | 2 |
| Capitol Subaru San Jose, CA | 10 | -$478 | 4 |
| Albany Subaru Albany, CA | 5 | -$478 | 3 |
| Santa Cruz Subaru Capitola, CA | 6 | -$464 | 1 |
| DCH Subaru of Thousand Oaks Thousand Oaks, CA | 8 | -$431 | 8 |
| Frank's Irvine Subaru Lake Forest, CA | 12 | -$417 | 12 |
| Subaru of Ontario Ontario, CA | 10 | -$389 | 10 |
| Modesto Subaru Modesto, CA | 16 | -$313 | 16 |
| Diablo Subaru of Walnut Creek Walnut Creek, CA | 16 | -$128 | 1 |
| Spreen Subaru San Bernardino, CA | 19 | -$36 | 2 |
| Sangera Subaru Bakersfield, CA | 19 | $0 | 19 |
| AutoNation Subaru Roseville Roseville, CA | 16 | $0 | 16 |
| Subaru of Glendale Glendale, CA | 12 | $0 | 12 |
| Kirby Subaru of Ventura Ventura, CA | 9 | $0 | 9 |
| Subaru Pacific Hawthorne, CA | 8 | $0 | 8 |
| Serramonte Subaru Colma, CA | 8 | $0 | 1 |
| McCrea Subaru Eureka, CA | 1 | $0 | 1 |
| Subaru of San Luis Obispo San Luis Obispo, CA | 10 | +$85 | 0 |
| Subaru of Chico Chico, CA | 2 | +$85 | 0 |
| Subaru Sherman Oaks Van Nuys, CA | 16 | +$122 | 0 |
| AutoNation Subaru Carlsbad Carlsbad, CA | 15 | +$122 | 0 |
| Santa Monica Subaru Santa Monica, CA | 11 | +$122 | 0 |
| Ocean Subaru of Fullerton Fullerton, CA | 8 | +$122 | 0 |
| Subaru Orange Coast Santa Ana, CA | 7 | +$122 | 0 |
| Summit Subaru El Cajon El Cajon, CA | 3 | +$122 | 0 |
| Stevens Creek Subaru Santa Clara, CA | 15 | +$282 | 0 |
| Redding Subaru Redding, CA | 5 | +$3,617 | 0 |