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Santa Cruz Subaru
Capitola, CA
Pricing posture
Prices above MSRP on some inventory
79% of this dealer's priced Subaru inventory is listed above MSRP — 103 of 130 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
130
Avg Markup
-$249
At/Below MSRP
27
Models
7
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Crosstrek | 44 | 16% | -$137 |
| Forester | 40 | 35% | -$605 |
| Outback | 30 | 17% | +$5 |
| WRX | 7 | 0% | +$36 |
| Ascent | 6 | 17% | -$464 |
| Uncharted | 2 | 0% | +$122 |
| Impreza | 1 | 0% | +$22 |
Recently Left the Lot
| Vehicle | Last advertised | Markup | Days Listed | Left listings |
|---|---|---|---|---|
| 2026 CrosstrekLimited Hybrid | $39,230 | -$378 | 32 | Nov 12, 2026 |
| 2026 ForesterTouring Hybrid | $43,187 | -$878 | 60 | Nov 12, 2026 |
| 2027 SolterraLimited XT | $45,873 | +$122 | 24 | Nov 8, 2026 |
| 2026 OutbackWilderness | $48,008 | -$4,750 | 131 | Nov 8, 2026 |
| 2026 OutbackPremium | $36,856 | -$378 | 28 | Nov 8, 2026 |
| 2026 OutbackTouring XT | $46,175 | -$4,030 | 131 | Nov 8, 2026 |
| 2026 CrosstrekPremium | $29,810 | -$208 | 70 | Nov 8, 2026 |
| 2026 CrosstrekSport Hybrid | $36,221 | -$378 | 51 | Nov 8, 2026 |
| 2026 CrosstrekLimited Hybrid | $39,230 | -$378 | 35 | Nov 8, 2026 |
| 2026 CrosstrekPremium | $29,810 | -$208 | 87 | Nov 8, 2026 |