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Subaru of Chico
Chico, CA
Pricing posture
Prices above MSRP on some inventory
57% of this dealer's priced Subaru inventory is listed above MSRP — 25 of 44 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
44
Avg Markup
-$1,034
At/Below MSRP
19
Models
7
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Crosstrek | 12 | 42% | -$764 |
| Outback | 12 | 58% | -$1,952 |
| Forester | 11 | 18% | -$274 |
| WRX | 4 | 75% | -$1,419 |
| Ascent | 2 | 0% | +$85 |
| BRZ | 2 | 100% | -$2,243 |
| Uncharted | 1 | 0% | +$85 |
2027 Crosstrek
SubaruPremium
+$85Fair
Daybreak Blue Pearl
MSRP
$32,455
Advertised
$32,540
Chico, CA
At dealer
Recently Left the Lot
| Vehicle | Last advertised | Markup | Days Listed | Left listings |
|---|---|---|---|---|
| 2026 CrosstrekWilderness | $37,338 | -$2,176 | 134 | Nov 12, 2026 |
| 2026 ForesterLimited | $40,363 | +$85 | 123 | Nov 12, 2026 |
| 2026 OutbackLimited | $44,119 | +$85 | 128 | Nov 5, 2026 |
| 2026 ForesterPremium Hybrid | $36,863 | +$85 | 7 | Nov 5, 2026 |
| 2026 CrosstrekPremium | $32,348 | +$85 | 60 | Nov 5, 2026 |
| 2027 AscentPremium 7-Passenger | $43,211 | +$85 | 35 | Oct 29, 2026 |
| 2026 OutbackTouring XT | $50,795 | +$85 | 120 | Oct 29, 2026 |
| 2026 ForesterBase | $32,044 | +$85 | 28 | Oct 29, 2026 |
| 2026 CrosstrekLimited Hybrid | $39,676 | +$85 | 48 | Oct 29, 2026 |
| 2026 CrosstrekLimited Hybrid | $39,420 | +$85 | 41 | Oct 29, 2026 |