Subaru of Chico
Chico, CA
Pricing posture
Prices above MSRP on some inventory
47% of this dealer's priced Subaru inventory is listed above MSRP — 22 of 47 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
47
Avg Markup
-$1,266
At/Below MSRP
25
Models
8
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Outback | 13 | 85% | -$2,805 |
| Crosstrek | 11 | 45% | -$860 |
| Forester | 11 | 0% | +$85 |
| WRX | 5 | 80% | -$1,446 |
| Ascent | 3 | 33% | -$730 |
| BRZ | 2 | 100% | -$1,289 |
| Impreza | 1 | 100% | -$1,618 |
| Solterra | 1 | 100% | -$915 |
2026 Outback
SubaruWilderness
Crystal White Pearl
MSRP
$51,919
Advertised
$48,021
2026 Outback
SubaruTouring XT
Sapphire Blue Pearl
MSRP
$50,904
Advertised
$47,284
2026 Outback
SubaruWilderness
Crystal White Pearl
MSRP
$49,874
Advertised
$46,316
2026 Outback
SubaruLimited XT
Ice Silver Metallic
MSRP
$46,988
Advertised
$43,742
2027 Ascent
SubaruPremium 7-Passenger
Crystal White Pearl
MSRP
$43,126
Advertised
$43,211
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 WRXBase | $32,024 | -$1,802 | 85 | Sep 24, 2026 |
| 2026 OutbackTouring | $47,724 | +$85 | 85 | Sep 24, 2026 |
| 2026 ForesterWilderness | $41,938 | +$85 | 31 | Sep 24, 2026 |
| 2026 ForesterPremium | $35,093 | +$85 | 59 | Sep 24, 2026 |
| 2026 OutbackLimited XT | $47,038 | +$85 | 79 | Sep 17, 2026 |
| 2026 ForesterBase | $32,439 | +$85 | 49 | Sep 17, 2026 |
| 2026 CrosstrekPremium | $30,895 | -$1,328 | 63 | Sep 17, 2026 |
| 2026 OutbackPremium | $39,894 | +$85 | 74 | Sep 13, 2026 |
| 2026 ForesterWilderness | $44,331 | +$85 | 74 | Sep 13, 2026 |
| 2026 ForesterLimited Hybrid | $41,732 | +$85 | 21 | Sep 13, 2026 |