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Ken Fowler Subaru
Ukiah, CA
Pricing posture
Prices above MSRP on some inventory
29% of this dealer's priced Subaru inventory is listed above MSRP — 10 of 35 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
42
Avg Markup
-$1,172
At/Below MSRP
25
Models
8
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Crosstrek | 11 | 100% | -$1,701 |
| Outback | 10 | 70% | -$1,265 |
| WRX | 6 | 67% | -$915 |
| Forester | 5 | 100% | -$1,248 |
| Impreza | 4 | 100% | -$1,915 |
| Ascent | 4 | 0% | +$85 |
| Trailseeker | 1 | 0% | +$85 |
| BRZ | 1 | 0% | +$85 |
2026 Outback
SubaruWilderness
-$1,915Good Deal
Crystal White Pearl
MSRP
$53,018
Advertised
$51,103
Ukiah, CA
2026 Outback
SubaruWilderness
-$1,915Good Deal
Ice Silver Metallic
MSRP
$52,623
Advertised
$50,708
Ukiah, CA
2026 Ascent
SubaruPremium 7-Passenger
+$85Fair
Ice Silver Metallic
MSRP
$42,985
Advertised
$43,070
Ukiah, CA
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 ForesterPremium | $33,893 | +$85 | 55 | Sep 27, 2026 |
| 2026 ForesterLimited | $37,008 | -$4,915 | 88 | Sep 27, 2026 |
| 2026 CrosstrekLimited | $35,808 | -$1,915 | 88 | Sep 27, 2026 |
| 2026 OutbackTouring XT | $50,495 | +$85 | 39 | Sep 22, 2026 |
| 2026 ForesterLimited Hybrid | $41,732 | +$85 | 50 | Sep 22, 2026 |
| 2026 WRXBase | $33,233 | -$915 | 63 | Sep 17, 2026 |
| 2026 ForesterPremium Hybrid | $37,123 | +$85 | 46 | Sep 17, 2026 |
| 2026 TrailseekerTouring | $47,089 | -$1,415 | 49 | Sep 13, 2026 |
| 2026 OutbackLimited | $42,119 | -$1,915 | 74 | Sep 13, 2026 |
| 2026 OutbackPremium | $38,297 | -$1,415 | 74 | Sep 13, 2026 |