2026 Toyota Sienna Buyer's Guide: The Cheapest Trim Carries the Biggest Markup

10 min read

By Marcus Bell, Editor

Every figure below is queried live from active dealer inventory and refreshes daily.

Data last updated: October 25, 2026

The Toyota Sienna has been a hybrid-only minivan since its 2021 redesign: a 2.5-liter four-cylinder with electric assist, front-wheel drive as standard and an electric-motor all-wheel-drive option, and a trim walk that runs from the LE to the Platinum. It is also, on our data, the Toyota with the most backwards price ladder in the showroom.

We track 18,838 Siennas at 1,188 Toyota dealers in 49 states. Today the XSE FWD carries the biggest average premium over sticker at +$694 and the Platinum AWD the smallest at +$278; the cheapest trim by sticker is the LE FWD and the priciest the Platinum AWD, so the ranking has shifted since this guide was titled.

Those are averages, and they are pulled up by a minority of listings: the median XSE FWD is +$122 over sticker and the median Platinum AWD is +$122 over sticker. But the ranking survives the sturdier measures too: 71.3% of XSE FWD listings are above MSRP and 34.4% are more than $500 over, against 54.3% and 23.8% for the Platinum AWD.

Sienna Trim Lineup and Real-World Pricing

Avg vs MSRP is how far above or below the window sticker dealers advertise each trim. The median and the share more than $500 over are alongside it because the averages are tail-driven. Days listed comes from what sold in the last 60 days, and days of supply is today's inventory divided by that daily sales rate. Trims with fewer than 100 listings nationwide are omitted; at that volume the average is noise rather than a market.

Market snapshot: 33.5% of Siennas are advertised at exactly MSRP, 57.2% above it and 9.3% below. The average is +$380 against sticker, the median +$122, and 24.7% of listings are more than $500 over; the single highest advertised premium is +$7,964. Siennas that sold in the last 60 days went from listing to sale in an average of 26 days (median 24; 33,573 sales).

Why the Ladder Runs Backwards

On most models the expensive trims carry the premium and the base trim is where the dealer gives ground. We ran the same test on 7 Toyota volume models with the same 100-listing floor: is the cheapest trim by sticker also the trim with the highest average markup? Today the Sienna is not one of them, so read the ranking above as a close race rather than a rule. On the RAV4, for comparison, the cheapest trim (LE FWD) averages +$730 and the priciest (Limited AWD) +$496, a gap of $234. The Sienna's gap between its most and least marked-up volume trims is $416.

Advertised Above MSRP Is Not the Same as Marked Up

Markup on this site is the advertised price minus the window sticker, and at many dealers the advertised price has the state documentation fee printed into it. That shows up as clusters: in CA the single most common above-MSRP figure is +$122, on 1,881 of the state's 3,089 above-MSRP Siennas (60.9%); in NY it is +$175 (804 of 1,007, 79.8%); in TX it is +$225 (332 of 585, 56.8%); in PA it is +$490 (444 of 508, 87.4%). Nationally, 32.5% of Siennas sit between $1 and $500 over sticker, and most of that band is fee-shaped rather than demand-shaped. The share more than $500 over (24.7%) is the honest markup measure, which is why the trim table carries it and why this guide says advertised above MSRP rather than marked up.

The Front-Wheel-Drive Sienna Is the Scarce, Fast One

Every Sienna is a hybrid, so the only real fork in the lineup is drivetrain. All-wheel drive is 73.6% of inventory (13,865 listings) and front-wheel drive 26.4% (4,973). Across the mix the AWD van stickers $6,043 higher on average. Yet it is the cheaper front-drive van that carries the premium: +$541 on average with 30.9% of listings more than $500 over, against +$323 and 22.5% for AWD. It also sells faster: 23 days from listing to sale on average for FWD (median 21) versus 28 (median 27) for AWD. Cheaper, scarcer, quicker to sell and more marked up, all at once. If you want front-wheel drive, that is the van to move on.

The Most-Stocked Trim Is Not the Slowest to Turn

The Woodland Edition AWD is the single most-stocked configuration, 3,215 listings or 17.1% of the volume trims, while accounting for 16.3% of their sales in the last 60 days. The slowest-turning trim is the XSE AWD at 42.2 days of supply. At the other end the XLE FWD has 25.4 days of supply, and the XLE FWD is the quickest from listing to sale at 22 days. Supply is leverage: the trim with the deepest stock relative to its sales rate is the one a dealer is most willing to talk about.

The Sienna Against the Rest of the Toyota Line

Among the 28 Toyota models with at least 1,000 priced listings, the Sienna ranks 6th by average premium over sticker at +$380, behind the RAV4 (+$545) and the Grand Highlander Hybrid (+$543) and the Land Cruiser (+$437) and the RAV4 Plug-in Hybrid (+$422) and the Highlander Hybrid (+$421). It is not the only Toyota commanding a premium, but it is in the top tier, and only 9.3% of Siennas are advertised below sticker. The contrast is the truck end of the line: 11 of the 28 models average below MSRP, the Tundra i-FORCE MAX deepest at -$1,837 with 54.8% of its listings below sticker. On pace, only 2 of the 19 models with 1,000 or more recent sales sell quicker than the Sienna's 26 days from listing to sale: the RAV4 at 24 days, the Corolla at 24 days. The full ranking is in the Toyota markup report.

Where Siennas Are Advertised Highest and Lowest

The biggest Sienna markets are CA (3,290 listings, +$1,036 average, 93.9% above sticker), NY (1,481 listings, +$401 average, 68.0% above sticker), TX (1,214 listings, +$113 average, 48.2% above sticker), PA (1,030 listings, +$189 average, 49.3% above sticker) and NJ (854 listings, +$236 average, 55.7% above sticker). Among states with at least 100 listings, NV is the highest at +$2,241 with 93.7% of listings above sticker, and LA the lowest at -$402 with 27.1% below. That state spread of $2,644 dwarfs the $416 between trims.

One caution. The NV figure rests on 190 vans at 8 dealers, and a state that small can be a few stores each printing one flat add-on onto every unit rather than a market rate. Use the state table on the Sienna model page as a map of where to start calling, not as a verdict on any dealer.

Most Listed Siennas Are Not on a Lot Yet

Toyota's feed says where each van physically is. Only 16.3% of listed Siennas are at a dealer; 66.4% are still between the factory and the port and 17.2% are on the way from the port to the store. That is why this guide says days listed rather than days on the lot: a Sienna can sell before it arrives. It also matters for price. The vans already on the ground average +$141 against sticker with 21.7% below MSRP, against +$427 and 6.9% for units in transit. The same holds on 26 of the 26 other Toyota models with enough units in both states to compare: across the brand, the vehicle already on the ground is the negotiable one.

How to Shop the Sienna

1. Shop the ladder from the top down. The Platinum AWD is the trim advertised closest to sticker today at +$278; the XSE FWD is the one to expect the least room on at +$694.
2. Separate the fee from the markup. Ask for an out-the-door price. A small flat figure that matches the state cluster (+$122 in CA, for instance) is almost certainly a documentation fee, not an adjustment, and it is not something to negotiate over. Anything more than $500 over sticker is the number to push back on.
3. If you want front-wheel drive, move quickly. FWD is 26.4% of inventory and the median front-drive Sienna sells 21 days after it is listed; 21.1% of all Siennas are gone within two weeks.
4. If you want leverage, shop the slow-supply trims. The XSE AWD has 42.2 days of supply against 25.4 for the XLE FWD. Deep stock relative to sales is the strongest position a buyer walks in with.
5. Prefer the van that has already arrived. Units at the dealer average +$141 against sticker with 21.7% below MSRP; the dealer is paying to floor those, not the ones still at the port.
6. Check the add-ons line. The top tenth of XSE FWD listings is +$2,385 or more over sticker, and the single highest Sienna premium in the country is +$7,964. Numbers like that are usually dealer-installed accessories, which are negotiable in a way a market adjustment is not.
7. Color moves the number a little. Of the six most common colors, Ice Cap carries the highest average premium (+$560) and Blueprint the lowest (+$282); the three most common colors are 53.9% of inventory, so an unusual color narrows the field fast.
8. Compare across state lines. The gap between the highest-markup state (NV) and the lowest (LA) is far wider than the gap between trims. The Sienna model page breaks the same numbers out by state, and the best states to buy guide explains why the geography looks the way it does.

Competitive Context

The Sienna's rivals are the Honda Odyssey, the Kia Carnival and the Chrysler Pacifica. We track all three, but their prices are not comparable with the Sienna's on a markup basis: Honda's brand feed carries no selling price, so the only Odyssey asking prices we hold are the ones individual dealers publish on their own websites, which is a self-selected slice of the market rather than all of it, and Kia and Chrysler advertise a price net of manufacturer incentives, so a below-MSRP figure there is program money rather than a dealer discount. Compare their live inventory on the Odyssey, Carnival and Pacifica pages.

Data note: figures come from 18,838 Siennas currently in US dealer inventory, refreshed daily. They are advertised prices, not transaction prices, and where a dealer prints its documentation fee into the advertised price that fee shows up here as a small premium over MSRP. Listings priced below 60% or above 200% of their own sticker are excluded as feed errors; 0.4% of listings have been up for more than 60 days, so this is a fresh market. Use our cheapest-Sienna page for the current below-MSRP listings.

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