2026 Toyota Sienna Buyer's Guide: The Cheapest Trim Carries the Biggest Markup

10 min read

By Marcus Bell, Editor

Every figure below is queried live from active dealer inventory and refreshes daily.

Data last updated: September 10, 2026

The Toyota Sienna has been a hybrid-only minivan since its 2021 redesign: a 2.5-liter four-cylinder with electric assist, front-wheel drive as standard and an electric-motor all-wheel-drive option, and a trim walk that runs from the LE to the Platinum. It is also, on our data, the Toyota with the most backwards price ladder in the showroom.

We track 15,478 Siennas at 1,184 Toyota dealers in 49 states. Rank the volume trims by how far above sticker they are advertised and the order runs opposite to the price list. The cheapest trim, the LE FWD at an average sticker of $44,076, is advertised furthest above MSRP at +$628. The most expensive, the Platinum AWD at $62,957, is the closest to sticker at +$381.

Those are averages, and they are pulled up by a minority of listings: the median LE FWD is +$85 over sticker and the median Platinum AWD is at MSRP. But the ranking survives the sturdier measures too: 50.3% of LE FWD listings are above MSRP and 27.0% are more than $500 over, against 43.1% and 20.3% for the Platinum AWD.

Sienna Trim Lineup and Real-World Pricing

Avg vs MSRP is how far above or below the window sticker dealers advertise each trim. The median and the share more than $500 over are alongside it because the averages are tail-driven. Days listed comes from what sold in the last 60 days, and days of supply is today's inventory divided by that daily sales rate. Trims with fewer than 100 listings nationwide are omitted; at that volume the average is noise rather than a market.

Market snapshot: 48.9% of Siennas are advertised at exactly MSRP, 45.5% above it and 5.6% below. The average is +$456 against sticker, the median exactly MSRP, and 23.0% of listings are more than $500 over; the single highest advertised premium is +$11,495. Siennas that sold in the last 60 days went from listing to sale in an average of 25 days (median 21; 25,917 sales).

Why the Ladder Runs Backwards

On most models the expensive trims carry the premium and the base trim is where the dealer gives ground. We ran the same test on 7 Toyota volume models with the same 100-listing floor: is the cheapest trim by sticker also the trim with the highest average markup? The Sienna is the only one where the answer is yes. On the RAV4, for comparison, the cheapest trim (LE FWD) averages +$512 and the priciest (Limited AWD) +$492, a gap of $20. The Sienna's gap between its most and least marked-up volume trims is $247.

The simplest reading is scarcity. The LE FWD is the budget configuration and it is thin on the ground, 967 listings against 2,831 of the Woodland Edition AWD. A dealer holding one or two base vans and a steady stream of buyers for them has little reason to move. The Platinum AWD buyer, $18,881 further up the sticker ladder, is cross-shopping a minivan against three-row SUVs and has alternatives, and the advertised price reflects that.

Advertised Above MSRP Is Not the Same as Marked Up

Markup on this site is the advertised price minus the window sticker, and at many dealers the advertised price has the state documentation fee printed into it. That shows up as clusters: in CA the single most common above-MSRP figure is +$85, on 641 of the state's 1,700 above-MSRP Siennas (37.7%); in NY it is +$175 (462 of 696, 66.4%); in TX it is +$225 (224 of 427, 52.5%); in PA it is +$490 (341 of 376, 90.7%). Nationally, 22.5% of Siennas sit between $1 and $500 over sticker, and most of that band is fee-shaped rather than demand-shaped. The share more than $500 over (23.0%) is the honest markup measure, which is why the trim table carries it and why this guide says advertised above MSRP rather than marked up.

The Front-Wheel-Drive Sienna Is the Scarce, Fast One

Every Sienna is a hybrid, so the only real fork in the lineup is drivetrain. All-wheel drive is 70.9% of inventory (10,977 listings) and front-wheel drive 29.1% (4,501). Across the mix the AWD van stickers $5,929 higher on average. Yet it is the cheaper front-drive van that carries the premium: +$518 on average with 26.6% of listings more than $500 over, against +$430 and 21.5% for AWD. It also sells faster: 22 days from listing to sale on average for FWD (median 19) versus 26 (median 23) for AWD. Cheaper, scarcer, quicker to sell and more marked up, all at once. If you want front-wheel drive, that is the van to move on.

The Most-Stocked Trim Is Also the Slowest to Turn

The Woodland Edition AWD is the single most-stocked configuration, 2,831 listings or 18.3% of the volume trims, while accounting for 14.3% of their sales in the last 60 days. That mismatch makes it the slowest-turning trim in the lineup at 45.9 days of supply and 27 days from listing to sale. At the other end the Limited FWD has 31.0 days of supply, and the XLE FWD is the quickest from listing to sale at 21 days. Supply is leverage: the trim with the deepest stock relative to its sales rate is the one a dealer is most willing to talk about.

The Sienna Against the Rest of the Toyota Line

Among the 19 Toyota models with at least 1,000 priced listings, the Sienna ranks 3rd by average premium over sticker at +$456, behind the RAV4 (+$516) and the Grand Highlander Hybrid (+$479). It is not the only Toyota commanding a premium, but it is in the top tier, and only 5.6% of Siennas are advertised below sticker. The contrast is the truck end of the line: 6 of the 19 models average below MSRP, the Tundra deepest at -$1,190 with 42.1% of its listings below sticker. On pace, only 1 of the 19 models with 1,000 or more recent sales sells quicker than the Sienna's 25 days from listing to sale: the RAV4 at 24 days. The full ranking is in the Toyota markup report.

Where Siennas Are Advertised Highest and Lowest

The biggest Sienna markets are CA (2,532 listings, +$1,161 average, 67.1% above sticker), NY (1,212 listings, +$590 average, 57.4% above sticker), TX (1,115 listings, +$172 average, 38.3% above sticker), PA (851 listings, +$211 average, 44.2% above sticker) and FL (721 listings, +$280 average, 29.4% above sticker). Among states with at least 100 listings, NV is the highest at +$2,216 with 95.4% of listings above sticker, and CT the lowest at -$105 with 20.8% below. That state spread of $2,321 dwarfs the $247 between trims.

One caution. The NV figure rests on 130 vans at 8 dealers, and a state that small can be a few stores each printing one flat add-on onto every unit rather than a market rate. Use the state table on the Sienna model page as a map of where to start calling, not as a verdict on any dealer.

Most Listed Siennas Are Not on a Lot Yet

Toyota's feed says where each van physically is. Only 11.2% of listed Siennas are at a dealer; 69.6% are still between the factory and the port and 19.0% are on the way from the port to the store. That is why this guide says days listed rather than days on the lot: a Sienna can sell before it arrives. It also matters for price. The vans already on the ground average +$312 against sticker with 11.2% below MSRP, against +$474 and 4.9% for units in transit. The same holds on 16 of the 18 other Toyota models with enough units in both states to compare: across the brand, the vehicle already on the ground is the negotiable one.

How to Shop the Sienna

1. Shop the ladder from the top down. The advertised premium shrinks as the price climbs: +$381 on the Platinum AWD against +$628 on the LE FWD. If the budget stretches to a Limited FWD or Platinum AWD, the data says that is where dealers are least attached to a premium.
2. Separate the fee from the markup. Ask for an out-the-door price. A small flat figure that matches the state cluster (+$85 in CA, for instance) is almost certainly a documentation fee, not an adjustment, and it is not something to negotiate over. Anything more than $500 over sticker is the number to push back on.
3. If you want front-wheel drive, move quickly. FWD is 29.1% of inventory and the median front-drive Sienna sells 19 days after it is listed; 27.1% of all Siennas are gone within two weeks.
4. If you want leverage, shop the slow-supply trims. The Woodland Edition AWD has 45.9 days of supply against 31.0 for the Limited FWD. Deep stock relative to sales is the strongest position a buyer walks in with.
5. Prefer the van that has already arrived. Units at the dealer average +$312 against sticker with 11.2% below MSRP; the dealer is paying to floor those, not the ones still at the port.
6. Check the add-ons line. The top tenth of LE FWD listings is +$1,995 or more over sticker, and the single highest Sienna premium in the country is +$11,495. Numbers like that are usually dealer-installed accessories, which are negotiable in a way a market adjustment is not.
7. Color moves the number a little. Of the six most common colors, Ice Cap carries the highest average premium (+$566) and Blueprint the lowest (+$359); the three most common colors are 54.4% of inventory, so an unusual color narrows the field fast.
8. Compare across state lines. The gap between the highest-markup state (NV) and the lowest (CT) is far wider than the gap between trims. The Sienna model page breaks the same numbers out by state, and the best states to buy guide explains why the geography looks the way it does.

Competitive Context

The Sienna's rivals are the Honda Odyssey, the Kia Carnival and the Chrysler Pacifica. We track all three, but their prices are not comparable with the Sienna's on a markup basis: Honda's dealer feeds carry no selling price at all, and Kia and Chrysler advertise a price net of manufacturer incentives, so a below-MSRP figure there is program money rather than a dealer discount. Compare their live inventory on the Odyssey, Carnival and Pacifica pages.

Data note: figures come from 15,478 Siennas currently in US dealer inventory, refreshed daily. They are advertised prices, not transaction prices, and where a dealer prints its documentation fee into the advertised price that fee shows up here as a small premium over MSRP. Listings priced below 60% or above 200% of their own sticker are excluded as feed errors; 0.2% of listings have been up for more than 60 days, so this is a fresh market. Use our cheapest-Sienna page for the current below-MSRP listings.

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