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Marcus Bell

Editor, VINdow Sticker

editorial@vindowsticker.com

Marcus Bell is the editor behind VINdow Sticker's pricing analysis, buyer guides, and the US Car Markup Index. Every guide and report published under this byline is built from VINdow Sticker's own daily dataset — 1.7 million+ new vehicles across 18 brands and 13,000+ US dealers — not from press releases, dealer ads, or reprinted manufacturer copy.

The approach is deliberately plain: start from the raw inventory data, verify every figure against its source, and never publish a markup or “below-MSRP” claim we can't stand behind. When a data point is uncertain, we say so rather than guess. The full method — how the data is collected, validated, and reviewed — is documented in our editorial policy.

What this desk covers

New-car pricing and dealer markups; how to read a window sticker and what MSRP, ADM, and dealer add-ons really mean; per-model buyer guides grounded in live inventory; and the month-to-month movement in what Americans actually pay over (and under) sticker.

Selected work

Buyer guides & reports