Marcus Bell is the editor behind VINdow Sticker's pricing analysis, buyer guides, and the US Car Markup Index. Every guide and report published under this byline is built from VINdow Sticker's own daily dataset — 1.7 million+ new vehicles across 18 brands and 13,000+ US dealers — not from press releases, dealer ads, or reprinted manufacturer copy.
The approach is deliberately plain: start from the raw inventory data, verify every figure against its source, and never publish a markup or “below-MSRP” claim we can't stand behind. When a data point is uncertain, we say so rather than guess. The full method — how the data is collected, validated, and reviewed — is documented in our editorial policy.
What this desk covers
New-car pricing and dealer markups; how to read a window sticker and what MSRP, ADM, and dealer add-ons really mean; per-model buyer guides grounded in live inventory; and the month-to-month movement in what Americans actually pay over (and under) sticker.
Selected work
- The US Car Markup IndexMonthly data report on which models sell over and under sticker
- Live Market InsightsToday's biggest below-MSRP deals and market movers, refreshed daily
- The VINdow Sticker DatasetMethodology + open figures behind every number we publish
Buyer guides & reports
- 2026 Toyota Corolla Buyer's Guide: Sells Faster Than Dealers Can Stock It, and Still Holds StickerBuyer's Guide · 9 min read
- 2026 Toyota Sienna Buyer's Guide: The Cheapest Trim Carries the Biggest MarkupBuyer's Guide · 10 min read
- 2026 Subaru Forester Buyer's Guide: The Discount Arrives at Day 30Buyer's Guide · 9 min read
- 2026 Ford Expedition Buyer's Guide: The One Ford With No Money On ItBuyer's Guide · 9 min read
- 2026 Honda Accord Buyer's Guide: The Only Option Is the PaintBuyer's Guide · 9 min read
- Toyota 4Runner Brake Squeal: Four Visits, Two Rotor Jobs, and What Finally WorkedOwnership · 14 min read
- 2026 Kia Sorento Buyer's Guide: It's Not the Sorento, It's KiaBuyer's Guide · 9 min read
- 2026 Jeep Compass Buyer's Guide: Four Numbers Explain 96% of the MarketBuyer's Guide · 8 min read
- 2026 Kia Sportage Buyer's Guide: Every Single One Is DiscountedBuyer's Guide · 8 min read
- 2026 Subaru Crosstrek Buyer's Guide: The Fastest-Selling Car We TrackBuyer's Guide · 9 min read
- 2026 Jeep Gladiator Buyer's Guide: Why Every Single One Is DiscountedBuyer's Guide · 9 min read
- 2026 GMC Sierra 1500 Buyer's Guide: The Discount Is Hiding at 38% of DealersBuyer's Guide · 9 min read
- 2026 Ford Bronco Sport Buyer's Guide: The $2,250 Floor and How to Beat ItBuyer's Guide · 8 min read
- 2026 Toyota RAV4 Buyer's Guide: Trims, Pricing, and Best DealsBuyer's Guide · 8 min read
- Ford Employee Pricing 2026: Is It Real, Who Gets It, and What You Actually PayPricing · 6 min read
- The FTC Just Drew a Line on Car Prices. Here's What Our Listings Show.Pricing · 7 min read
- How to Read a Window StickerBasics · 6 min read
- Dealer Markups Explained: ADM, DIA, and Market AdjustmentsPricing · 7 min read
- The Best Time to Buy a New Car in 2026Strategy · 5 min read
- How to Use VINdow Sticker to Find the Best DealTutorial · 5 min read
- DIA Explained: Dealer Installed Accessories You Can NegotiatePricing · 8 min read
- Factory Order vs. Dealer Inventory: Pros and ConsStrategy · 7 min read
- 2026 Ford Bronco Buyer's Guide: Trims, Pricing, and Best DealsBuyer's Guide · 8 min read
- 2026 Toyota Camry Buyer's Guide: Trims, Pricing, and Best DealsBuyer's Guide · 8 min read
- 2026 Ford Maverick Buyer's Guide: Trims, Pricing, and Best DealsBuyer's Guide · 8 min read
- 2026 Ford Explorer Buyer's Guide: Trims, Pricing, and Best DealsBuyer's Guide · 8 min read
- 2026 Subaru Outback Buyer's Guide: Trims, Pricing, and Real Dealer MarginBuyer's Guide · 9 min read
- 2026 Toyota Tundra Buyer's Guide: Trims, Pricing, and Best DealsBuyer's Guide · 8 min read
- 2026 Ford F-150 Buyer's Guide: Trims, Pricing, and Best DealsBuyer's Guide · 9 min read
- 2026 Ford Super Duty Buyer's Guide: Trims, Pricing, and Best DealsBuyer's Guide · 8 min read
- 2026 Ram 1500 Buyer's Guide: Trims, Pricing, and Best DealsBuyer's Guide · 9 min read
- 2026 Ram 2500 Buyer's Guide: Trims, Pricing, and Best DealsBuyer's Guide · 8 min read
- 2026 Chevrolet Silverado 1500 Buyer's Guide: Trims, Pricing, and Best DealsBuyer's Guide · 8 min read
- 2026 Jeep Grand Cherokee Buyer's Guide: Trims, Pricing, and Best DealsBuyer's Guide · 8 min read
- 2026 Jeep Wrangler Buyer's Guide: Trims, Pricing, and Best DealsBuyer's Guide · 8 min read
- 2027 Kia Telluride Buyer's Guide: Trims, Pricing, and Best DealsBuyer's Guide · 8 min read
- 2026 Honda CR-V Buyer's Guide: Trims, Pricing, and How to Shop ItBuyer's Guide · 8 min read
- 2026 Toyota 4Runner Buyer's Guide: Trims, Pricing, and Best DealsBuyer's Guide · 9 min read
- 2026 Toyota Tacoma Buyer's Guide: Trims, Pricing, and Best DealsBuyer's Guide · 9 min read
- 2026 Lexus RX Buyer's Guide: Trims, Pricing, and Best DealsBuyer's Guide · 8 min read
- The Lexus GX 550 Shortage: Why 93% of Listed Inventory Is Already SoldMarket Analysis · 8 min read
- Toyota Markup Report: What Dealers Actually ChargePricing · 9 min read
- How Long Do Cars Sit on the Lot? Days-on-Market GuideStrategy · 8 min read
- Best States to Buy a New Car: Where Dealers Discount MostStrategy · 10 min read
- What Is Dealer Invoice Price and Why It MattersPricing · 8 min read
- How to Negotiate a New Car Price: Step-by-Step GuideStrategy · 10 min read
- Lexus NX vs RX: Which One Should You Buy?Buyer's Guide · 10 min read
- Hybrid vs Plug-in Hybrid vs Gas: Which Powertrain Saves You the Most?Pricing · 8 min read
- 2026 State-by-State Dealer Markup ReportPricing · 12 min read