Deal Sheet: 2026 ES 350e LUXURY fwd

Bergstrom Lexus of Madison · , WI · VIN: JTHBCCA15T2001838

Negotiation Guide

Opening Offer

$58,719

Fair Price

$60,219

Walk Away Above

$60,227

• Recent buyers paid ~$16 below MSRP

Price Breakdown

Est. Dealer Cost$53,609

Est. Invoice$54,814

Holdback (est.)$1,205

MSRP (Sticker)$60,235

Asking Price$60,634

Markup+$399

Est. Dealer Margin on This Car$7,025

Percentile80% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold26

Avg Markup-$16

Median Markup$0

Best Deal-$3,060

Worst Deal+$2,020

% Sold Below MSRP62%

Avg Days to Sell17 days

Dealer Profile

Inventory49 vehicles

Avg Markup (All Models)-$985

Avg Markup (ES)+$399

% Below MSRP84%

Avg Days to Sell30 days

Avg Sold Markup-$845

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