Deal Sheet: 2026 Sequoia Capstone 4WD

Mark Jacobson Toyota · Durham, NC · VIN: 7SVAAABAXTX30C429

Negotiation Guide

Opening Offer

$91,214

Fair Price

$92,714

Walk Away Above

$93,004

• Recent buyers paid ~$580 below MSRP

Price Breakdown

Est. Dealer Cost$83,032

Est. Invoice$84,898

Holdback (est.)$1,866

MSRP (Sticker)$93,294

Dealer Add-Ons (DIA)+$499

Asking Price$94,691

Markup+$1,397

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$11,659

Percentile94% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold334

Avg Markup-$580

Median Markup$0

Best Deal-$10,000

Worst Deal+$7,979

% Sold Below MSRP72%

Avg Days to Sell33 days

Dealer Profile

Inventory267 vehicles

Avg Markup (All Models)+$1,423

Avg Markup (Sequoia)+$1,397

% Below MSRP0%

Avg Days to Sell18 days

Avg Sold Markup+$1,041

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