Deal Sheet: 2026 Highlander Hybrid Limited AWD

J. Allen Toyota · Gulfport, MS · VIN: 5TDXBRCH7TS31A084

Negotiation Guide

Opening Offer

$55,996

Fair Price

$57,496

Walk Away Above

$57,397

• Recent buyers paid ~$198 above MSRP

Price Breakdown

Est. Dealer Cost$50,995

Est. Invoice$52,141

Holdback (est.)$1,146

MSRP (Sticker)$57,298

Asking Price$57,723

Markup+$425

Est. Dealer Margin on This Car$6,728

Percentile77% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold413

Avg Markup+$198

Median Markup$0

Best Deal-$4,220

Worst Deal+$7,995

% Sold Below MSRP65%

Avg Days to Sell26 days

Dealer Profile

Inventory145 vehicles

Avg Markup (All Models)-$653

Avg Markup (Highlander Hybrid)+$425

% Below MSRP50%

Avg Days to Sell22 days

Avg Sold Markup-$548

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