Deal Sheet: 2026 Highlander XLE AWD

Roswell Toyota · Roswell, NM · VIN: 5TDKDRBH9TS34A306

Negotiation Guide

Opening Offer

$49,382

Fair Price

$50,882

Walk Away Above

$50,820

• Recent buyers paid ~$125 above MSRP

Price Breakdown

Est. Dealer Cost$45,174

Est. Invoice$46,189

Holdback (est.)$1,015

MSRP (Sticker)$50,757

Dealer Add-Ons (DIA)+$819

Asking Price$51,576

Markup+$819

Markup includes $819 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,402

Percentile84% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold348

Avg Markup+$125

Median Markup$0

Best Deal-$4,438

Worst Deal+$10,000

% Sold Below MSRP62%

Avg Days to Sell22 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)+$271

Avg Markup (Highlander)+$819

% Below MSRP18%

Avg Days to Sell35 days

Avg Sold Markup+$68

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