Deal Sheet: 2026 Highlander XLE AWD

Kerry Toyota · Florence, KY · VIN: 5TDKDRBH9TS29I994

Negotiation Guide

Opening Offer

$49,183

Fair Price

$50,683

Walk Away Above

$50,922

• Recent buyers paid ~$125 above MSRP
• Sitting 48 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$45,534

Est. Invoice$46,557

Holdback (est.)$1,023

MSRP (Sticker)$51,162

Asking Price$51,162

Markup$0

Est. Dealer Margin on This Car$5,628

Percentile58% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold348

Avg Markup+$125

Median Markup$0

Best Deal-$4,438

Worst Deal+$10,000

% Sold Below MSRP62%

Avg Days to Sell22 days

Dealer Profile

Inventory277 vehicles

Avg Markup (All Models)-$281

Avg Markup (Highlander)$0

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$248

Price History

Jun 26, 2026$50,762 → $51,162(+$400)

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