Deal Sheet: 2026 Highlander XSE AWD

Jim Ellis Toyota of McDonough · McDonough, GA · VIN: 5TDKDRBH7TS610290

Negotiation Guide

Opening Offer

$52,693

Fair Price

$54,193

Walk Away Above

$54,358

• Recent buyers paid ~$32 above MSRP
• Sitting 45 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$48,526

Est. Invoice$49,617

Holdback$1,090

MSRP (Sticker)$54,524

Dealer Add-Ons (DIA)+$595

Asking Price$54,429

Markup-$95

Dealer Margin on This Car$5,903

Percentile13% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold217

Avg Markup+$32

Median Markup$0

Best Deal-$3,976

Worst Deal+$6,047

% Sold Below MSRP66%

Avg Days to Sell27 days

Dealer Profile

Inventory183 vehicles

Avg Markup (All Models)-$89

Avg Markup (Highlander)+$167

% Below MSRP32%

Avg Days to Sell21 days

Avg Sold Markup-$177

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