Deal Sheet: 2026 Highlander XSE AWD

Toyota of Rockwall · Rockwall, TX · VIN: 5TDKDRBH6TS29I824

This Is Already a Great Deal

Opening Offer

$51,057

Asking Price

$52,636

Max Price

$52,636

• Recent buyers paid ~$189 above MSRP
• Asking price is already $739 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$47,336

Est. Invoice$48,399

Holdback (est.)$1,064

MSRP (Sticker)$53,186

Dealer Add-Ons (DIA)+$225

Asking Price$52,636

Markup-$550

Est. Dealer Margin on This Car$5,300

Percentile7% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold206

Avg Markup+$189

Median Markup$0

Best Deal-$3,976

Worst Deal+$6,047

% Sold Below MSRP56%

Avg Days to Sell28 days

Dealer Profile

Inventory549 vehicles

Avg Markup (All Models)-$3,098

Avg Markup (Highlander)-$625

% Below MSRP94%

Avg Days to Sell22 days

Avg Sold Markup-$1,326

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