Deal Sheet: 2026 Highlander XLE AWD

Cannon Toyota · Vicksburg, MS · VIN: 5TDKDRBH4TS612336

Negotiation Guide

Opening Offer

$49,481

Fair Price

$50,981

Walk Away Above

$51,117

• Recent buyers paid ~$125 above MSRP
• Sitting 39 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$45,614

Est. Invoice$46,639

Holdback (est.)$1,025

MSRP (Sticker)$51,252

Dealer Add-Ons (DIA)+$2,910

Asking Price$54,587

Markup+$3,335

Markup includes $2,910 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,973

Percentile99% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold348

Avg Markup+$125

Median Markup$0

Best Deal-$4,438

Worst Deal+$10,000

% Sold Below MSRP62%

Avg Days to Sell22 days

Dealer Profile

Inventory104 vehicles

Avg Markup (All Models)+$3,308

Avg Markup (Highlander)+$3,335

% Below MSRP1%

Avg Days to Sell22 days

Avg Sold Markup+$2,403

Price History

Jul 19, 2026$51,252 → $54,587(+$3,335)

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