Deal Sheet: 2026 Highlander XLE AWD

Roberts Toyota · Columbia, TN · VIN: 5TDKDRBH4TS33A797

Negotiation Guide

Opening Offer

$47,518

Fair Price

$49,018

Walk Away Above

$48,956

• Recent buyers paid ~$125 above MSRP

Price Breakdown

Est. Dealer Cost$43,515

Est. Invoice$44,493

Holdback (est.)$978

MSRP (Sticker)$48,893

Dealer Add-Ons (DIA)+$1,095

Asking Price$50,486

Markup+$1,593

Markup includes $1,095 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,971

Percentile94% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold348

Avg Markup+$125

Median Markup$0

Best Deal-$4,438

Worst Deal+$10,000

% Sold Below MSRP62%

Avg Days to Sell22 days

Dealer Profile

Inventory253 vehicles

Avg Markup (All Models)+$227

Avg Markup (Highlander)+$1,593

% Below MSRP37%

Avg Days to Sell31 days

Avg Sold Markup+$381

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