Deal Sheet: 2026 Highlander XLE AWD

Rick McGill's Airport Toyota · Alcoa, TN · VIN: 5TDKDRBH1TS30J818

Negotiation Guide

Opening Offer

$48,168

Fair Price

$49,668

Walk Away Above

$49,752

• Recent buyers paid ~$125 above MSRP
• Sitting 35 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$44,355

Est. Invoice$45,352

Holdback (est.)$997

MSRP (Sticker)$49,837

Asking Price$49,837

Markup$0

Est. Dealer Margin on This Car$5,482

Percentile58% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold348

Avg Markup+$125

Median Markup$0

Best Deal-$4,438

Worst Deal+$10,000

% Sold Below MSRP62%

Avg Days to Sell22 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)-$728

Avg Markup (Highlander)$0

% Below MSRP95%

Avg Days to Sell31 days

Avg Sold Markup+$60

Price History

Jun 21, 2026$48,328 → $49,437(+$1,109)

Jun 26, 2026$49,437 → $49,837(+$400)

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