Deal Sheet: 2026 Highlander XLE AWD

Rochester Toyota · Rochester, NH · VIN: 5TDKDRBH1TS30J754

Negotiation Guide

Opening Offer

$47,343

Fair Price

$48,843

Walk Away Above

$48,804

• Recent buyers paid ~$78 above MSRP

Price Breakdown

Est. Dealer Cost$43,401

Est. Invoice$44,376

Holdback (est.)$975

MSRP (Sticker)$48,765

Dealer Add-Ons (DIA)+$199

Asking Price$48,964

Markup+$199

Est. Dealer Margin on This Car$5,563

Percentile64% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold383

Avg Markup+$78

Median Markup$0

Best Deal-$4,438

Worst Deal+$10,000

% Sold Below MSRP65%

Avg Days to Sell23 days

Dealer Profile

Inventory211 vehicles

Avg Markup (All Models)+$117

Avg Markup (Highlander)+$199

% Below MSRP24%

Avg Days to Sell35 days

Avg Sold Markup+$138

Price History

Jun 26, 2026$48,564 → $48,964(+$400)

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