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Deal Sheet: 2026 Highlander XLE AWD
Loyalty Toyota · Chester, VA · VIN: 5TDKDRBH0TS29I673
Negotiation Guide
Opening Offer
$50,011
Fair Price
$51,511
Walk Away Above
$51,755
- • Recent buyers paid ~$125 above MSRP
- • Sitting 48 days (avg 22) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,280
Est. Invoice$47,320
Holdback (est.)$1,040
MSRP (Sticker)$52,000
Asking Price$52,000
Markup$0
Est. Dealer Margin on This Car$5,720
Percentile58% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold348
Avg Markup+$125
Median Markup$0
Best Deal-$4,438
Worst Deal+$10,000
% Sold Below MSRP62%
Avg Days to Sell22 days
Dealer Profile
Inventory311 vehicles
Avg Markup (All Models)$0
Avg Markup (Highlander)$0
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup+$2
Price History
Jun 5, 2026$51,950 → $51,600(-$350)
Jun 26, 2026$51,600 → $52,000(+$400)
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