Deal Sheet: 2026 Highlander Hybrid XLE AWD

Toyota of Watertown · Watertown, MA · VIN: 5TDKBRCHXTS29J049

Negotiation Guide

Opening Offer

$49,804

Fair Price

$51,304

Walk Away Above

$51,448

• Recent buyers paid ~$345 above MSRP
• Sitting 49 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$45,917

Est. Invoice$46,949

Holdback (est.)$1,032

MSRP (Sticker)$51,592

Asking Price$52,087

Markup+$495

Est. Dealer Margin on This Car$6,170

Percentile79% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold740

Avg Markup+$345

Median Markup$0

Best Deal-$3,825

Worst Deal+$9,995

% Sold Below MSRP61%

Avg Days to Sell22 days

Dealer Profile

Inventory293 vehicles

Avg Markup (All Models)+$493

Avg Markup (Highlander Hybrid)+$495

% Below MSRP0%

Avg Days to Sell32 days

Avg Sold Markup+$418

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