Deal Sheet: 2026 Highlander Hybrid XLE AWD

Carl Hogan Toyota · Columbus, MS · VIN: 5TDKBRCH6TS727797

Negotiation Guide

Opening Offer

$51,512

Fair Price

$53,012

Walk Away Above

$52,839

• Recent buyers paid ~$345 above MSRP

Price Breakdown

Est. Dealer Cost$46,874

Est. Invoice$47,927

Holdback (est.)$1,053

MSRP (Sticker)$52,667

Asking Price$53,092

Markup+$425

Est. Dealer Margin on This Car$6,218

Percentile76% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold740

Avg Markup+$345

Median Markup$0

Best Deal-$3,825

Worst Deal+$9,995

% Sold Below MSRP61%

Avg Days to Sell22 days

Dealer Profile

Inventory79 vehicles

Avg Markup (All Models)+$20

Avg Markup (Highlander Hybrid)+$425

% Below MSRP82%

Avg Days to Sell19 days

Avg Sold Markup+$81

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