Deal Sheet: 2026 Highlander Hybrid XLE AWD

Parkersburg Toyota · Parkersburg, WV · VIN: 5TDKBRCH5TS729329

Negotiation Guide

Opening Offer

$50,842

Fair Price

$52,342

Walk Away Above

$52,169

• Recent buyers paid ~$345 above MSRP

Price Breakdown

Est. Dealer Cost$46,277

Est. Invoice$47,317

Holdback (est.)$1,040

MSRP (Sticker)$51,997

Asking Price$52,572

Markup+$575

Est. Dealer Margin on This Car$6,295

Percentile80% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold740

Avg Markup+$345

Median Markup$0

Best Deal-$3,825

Worst Deal+$9,995

% Sold Below MSRP61%

Avg Days to Sell22 days

Dealer Profile

Inventory116 vehicles

Avg Markup (All Models)+$575

Avg Markup (Highlander Hybrid)+$575

% Below MSRP0%

Avg Days to Sell25 days

Avg Sold Markup+$497

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