Deal Sheet: 2025 F-150 Lightning Flash

Chalmers Ford · Rio Rancho, NM · VIN: 1FTVW3LU0SWG30198

Negotiation Guide

Opening Offer

$66,271

Fair Price

$67,771

Walk Away Above

$71,258

• Recent buyers paid ~$8,568 below MSRP

Price Breakdown

Est. Dealer Cost$67,271

Est. Invoice$69,513

Holdback (est.)$2,242

MSRP (Sticker)$74,745

Asking Price$74,745

Markup$0

Est. Dealer Margin on This Car$7,475

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold222

Avg Markup-$8,568

Median Markup-$9,000

Best Deal-$11,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory273 vehicles

Avg Markup (All Models)-$2,317

Avg Markup (F-150 Lightning)$0

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$956

Price History

Jul 9, 2026$65,745 → $74,745(+$9,000)

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