Deal Sheet: 2025 F-150 Lightning Flash

Envision Ford of Oxnard · Oxnard, CA · VIN: 1FT6W3LU4SWG23209

Negotiation Guide

Opening Offer

$67,045

Fair Price

$68,545

Walk Away Above

$72,075

• Recent buyers paid ~$8,568 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$68,045

Est. Invoice$70,313

Holdback (est.)$2,268

MSRP (Sticker)$75,605

Asking Price$75,605

Markup$0

Est. Dealer Margin on This Car$7,561

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold222

Avg Markup-$8,568

Median Markup-$9,000

Best Deal-$11,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory138 vehicles

Avg Markup (All Models)-$3,696

Avg Markup (F-150 Lightning)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$1,337

Price History

Jul 4, 2026$65,605 → $64,605(-$1,000)

Jul 9, 2026$64,605 → $75,605(+$11,000)

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