Negotiation Guide
Opening Offer
$52,906
Fair Price
$54,406
Walk Away Above
$56,800
- • No recent sold data — targeting invoice price
- • Sitting 46 days (avg 22) — extra leverage
Price Breakdown
Est. Dealer Cost$53,276
Est. Invoice$55,051
Holdback (est.)$1,776
MSRP (Sticker)$59,195
Asking Price$59,195
Markup$0
Est. Dealer Margin on This Car$5,920
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold204
Avg Markup$0
Median Markup$0
Best Deal$0
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell22 days
Dealer Profile
Inventory114 vehicles
Avg Markup (All Models)-$1,544
Avg Markup (Ranger)-$1,875
% Below MSRP87%
Avg Days to Sell23 days
Avg Sold Markup-$843
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