Negotiation Guide
Opening Offer
$55,430
Fair Price
$56,930
Walk Away Above
$59,072
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$55,094
Est. Invoice$56,930
Holdback (est.)$1,836
MSRP (Sticker)$61,215
Asking Price$61,215
Markup$0
Est. Dealer Margin on This Car$6,122
Percentile100% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold204
Avg Markup$0
Median Markup$0
Best Deal$0
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell22 days
Dealer Profile
Inventory189 vehicles
Avg Markup (All Models)-$2,541
Avg Markup (Ranger)-$1,750
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,487
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