Negotiation Guide
Opening Offer
$52,878
Fair Price
$54,378
Walk Away Above
$56,772
- • No recent sold data — targeting invoice price
- • Sitting 46 days (avg 22) — extra leverage
Price Breakdown
Est. Dealer Cost$53,249
Est. Invoice$55,023
Holdback (est.)$1,775
MSRP (Sticker)$59,165
Asking Price$59,165
Markup$0
Est. Dealer Margin on This Car$5,917
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold204
Avg Markup$0
Median Markup$0
Best Deal$0
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell22 days
Dealer Profile
Inventory49 vehicles
Avg Markup (All Models)-$2,449
Avg Markup (Ranger)-$2,083
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$1,638
Cheaper Ranger Raptor Inventory
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$0$62,69046d
Parks Ford of Wesley ChapelWesley Chapel, FL
$0$61,05546d