Deal Sheet: 2026 Ranger Raptor

Long-Lewis of the River Region, Inc. · Prattville, AL · VIN: 1FTER4LR6TLE25335

Negotiation Guide

Opening Offer

$53,930

Fair Price

$55,430

Walk Away Above

$57,870

• No recent sold data — targeting invoice price
• Sitting 46 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$54,279

Est. Invoice$56,088

Holdback (est.)$1,809

MSRP (Sticker)$60,310

Asking Price$60,310

Markup$0

Est. Dealer Margin on This Car$6,031

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold204

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell22 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)-$2,150

Avg Markup (Ranger)-$1,667

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$864

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