Deal Sheet: 2026 Ranger Raptor

Lakeland Ford · Lakeland, FL · VIN: 1FTER4LR5TLE20465

Negotiation Guide

Opening Offer

$54,193

Fair Price

$55,693

Walk Away Above

$57,789

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$53,897

Est. Invoice$55,693

Holdback (est.)$1,797

MSRP (Sticker)$59,885

Asking Price$59,885

Markup$0

Est. Dealer Margin on This Car$5,989

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold204

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell22 days

Dealer Profile

Inventory345 vehicles

Avg Markup (All Models)-$2,504

Avg Markup (Ranger)-$1,826

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$1,027

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