Deal Sheet: 2026 Ranger Raptor

Priority Ford Norfolk · Norfolk, VA · VIN: 1FTER4LR3TLE26233

Negotiation Guide

Opening Offer

$54,606

Fair Price

$56,106

Walk Away Above

$58,546

• No recent sold data — targeting invoice price
• Sitting 44 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$54,887

Est. Invoice$56,716

Holdback (est.)$1,830

MSRP (Sticker)$60,985

Asking Price$60,985

Markup$0

Est. Dealer Margin on This Car$6,099

Percentile100% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold204

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell22 days

Dealer Profile

Inventory101 vehicles

Avg Markup (All Models)-$1,995

Avg Markup (Ranger)-$1,818

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$500

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