Negotiation Guide
Opening Offer
$53,659
Fair Price
$55,159
Walk Away Above
$57,587
- • No recent sold data — targeting invoice price
- • Sitting 46 days (avg 22) — extra leverage
Price Breakdown
Est. Dealer Cost$54,014
Est. Invoice$55,814
Holdback (est.)$1,800
MSRP (Sticker)$60,015
Asking Price$60,015
Markup$0
Est. Dealer Margin on This Car$6,002
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold204
Avg Markup$0
Median Markup$0
Best Deal$0
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell22 days
Dealer Profile
Inventory340 vehicles
Avg Markup (All Models)-$1,462
Avg Markup (Ranger)-$1,929
% Below MSRP91%
Avg Days to Sell24 days
Avg Sold Markup-$901
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