Deal Sheet: 2026 Ranger Raptor

Stivers Ford of Birmingham · Birmingham, AL · VIN: 1FTER4LR0TLE29297

Negotiation Guide

Opening Offer

$53,778

Fair Price

$55,278

Walk Away Above

$57,682

• No recent sold data — targeting invoice price
• Sitting 44 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$54,077

Est. Invoice$55,879

Holdback (est.)$1,803

MSRP (Sticker)$60,085

Asking Price$60,085

Markup$0

Est. Dealer Margin on This Car$6,009

Percentile100% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold204

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell22 days

Dealer Profile

Inventory443 vehicles

Avg Markup (All Models)-$1,965

Avg Markup (Ranger)-$1,750

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$895

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