Negotiation Guide
Opening Offer
$55,983
Fair Price
$57,483
Walk Away Above
$59,647
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$55,629
Est. Invoice$57,483
Holdback (est.)$1,854
MSRP (Sticker)$61,810
Asking Price$61,810
Markup$0
Est. Dealer Margin on This Car$6,181
Percentile100% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold204
Avg Markup$0
Median Markup$0
Best Deal$0
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell22 days
Dealer Profile
Inventory70 vehicles
Avg Markup (All Models)-$2,364
Avg Markup (Ranger)-$1,333
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,778
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